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Workday Business Model Canvas

Workday Business Model Canvas
Photo by Thomas Lefebvre, Edited by Grey Knight

A Brief History of Workday

Workday, Inc. is a cloud-based software company that focuses on providing human resources, financial management, and analytics applications. The company was founded in 2005 by David Duffield and Aneel Bhusri, both of whom had previously worked at PeopleSoft.

Workday initially focused on creating software for human resources and financial management. In 2008, they released their first product, Workday Human Capital Management, which quickly gained popularity for its user-friendly interface and innovative features. The company later expanded its product offering to include financial management, payroll, and analytics applications.

In 2012, Workday went public and began trading on the New York Stock Exchange under the symbol “WDAY.” The IPO was highly successful, and the company’s valuation soared, making it one of the most valuable software companies in the market.

Since then, Workday has continued to grow and expand its offerings, acquiring companies such as Adaptive Insights, a cloud-based financial planning and analysis software company. The company has also expanded its global presence, with offices and customers around the world.

Today, Workday is a leading provider of cloud-based enterprise software, serving thousands of customers across a wide range of industries. The company continues to innovate and develop new products, positioning itself as a key player in the rapidly evolving technology landscape.

Who Owns Workday?

Workday, Inc. is owned by its shareholders, who own various percentages of the company’s stock. The top 10 shareholders of Workday, Inc. as of the end of 2020 are:

1. The Vanguard Group
2. BlackRock, Inc.
3. Fidelity Management & Research Company
4. T. Rowe Price Associates, Inc.
5. State Street Corporation
6. Capital International Investors
7. Baillie Gifford & Co.
8. Jennison Associates LLC
9. Sands Capital Management, LLC
10. Northern Trust Investments, Inc.

Workday Mission Statement

Workday Values

Workday, Inc.’s mission statement is to help organizations adapt and thrive in a constantly changing world through innovation and collaboration. The company is committed to providing cloud-based software solutions that enable businesses to streamline their operations, make better decisions, and drive success for their employees and customers. Workday, Inc. aims to empower organizations to achieve their goals by delivering high-quality, user-friendly, and reliable technology solutions.

How Does Workday Make Money?

Workday, Inc. is a software company that provides cloud-based human resources, finance, and planning solutions for businesses. The company generates revenue primarily through subscription fees for its software as a service (SaaS) products. Businesses pay a recurring fee to access and use Workday’s platform, which includes features such as payroll management, talent acquisition, and financial management. Workday also generates revenue through professional services, including implementation, training, and consulting for its software solutions. Additionally, the company offers add-on products and features that allow businesses to customize and enhance their Workday platform, creating additional revenue streams. Overall, Workday’s business model focuses on providing valuable software and services to businesses and generating recurring revenue through subscription fees and additional offerings.

Workday Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It consists of nine key components that outline the building blocks of a business and help identify how a company creates, delivers, and captures value. In this Business Model Canvas for Workday, Inc., we will analyze its customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

Customer Segments:

1. Large Enterprises: Workday provides cloud-based human capital management, financial management, and analytics solutions for large enterprises.
2. Mid-Sized Enterprises: Workday also serves mid-sized enterprises with its suite of enterprise software.

Value Propositions:

1. Integrated Solutions: Workday offers an integrated suite of applications that cover various aspects of enterprise operations, including HR, finance, planning, and analytics.
2. Cloud-based Platform: Workday provides its solutions through a cloud-based platform, offering scalability, security, and accessibility.
3. User-friendly Interface: Workday’s solutions are known for their user-friendly interface and intuitive design, making them easy to use for employees and managers alike.


1. Direct Sales Team: Workday sells its solutions directly to customers through its sales team, targeting enterprise decision-makers and IT professionals.
2. Partnerships: Workday also utilizes partnerships with system integrators and resellers to reach a broader customer base.

Customer Relationships:

1. Account Management: Workday provides dedicated account management to its enterprise customers, offering ongoing support and guidance.
2. Training and Education: Workday offers training and educational resources to help customers maximize the use of its solutions.

Revenue Streams:

1. Subscription Fees: Workday generates revenue through subscription-based fees for its cloud-based applications.
2. Professional Services: Workday also earns revenue from professional services, including implementation, integration, and support services.

Key Resources:

1. Software Engineers and Developers: Workday relies on a team of software engineers and developers to continuously innovate and improve its software solutions.
2. Data Centers: Workday invests in robust data center infrastructure to support its cloud-based platform.

Key Activities:

1. Research and Development: Workday invests in ongoing research and development to enhance its software offerings and maintain a competitive edge.
2. Customer Support: Workday provides customer support services to ensure the smooth operation of its solutions for its customers.

Key Partners:

1. System Integrators: Workday partners with system integrators to assist with the implementation and integration of its solutions for enterprise customers.
2. Resellers: Workday collaborates with resellers to expand its market reach and drive sales.

Cost Structure:

1. Research and Development: Workday incurs costs for ongoing research and development efforts to enhance its software solutions.
2. Sales and Marketing: Workday invests in sales and marketing activities to drive customer acquisition and retention.

Workday’s Competitors

Workday, Inc. is a leading provider of enterprise cloud applications for finance and human resources. Its competitors include companies that offer similar cloud-based software solutions for business management. The top 5 competitors of Workday, Inc. are SAP, Oracle, ADP, Ultimate Software, and Ceridian. These companies also provide a range of cloud-based applications for financial management, human resources, and other business functions, competing with Workday for market share and customers.

Workday SWOT Analysis


1. Leader in cloud-based finance and HR software solutions.
2. Strong brand recognition and industry reputation.
3. Focus on innovation and technology development.
4. Robust and adaptable platform for businesses of all sizes.


1. Relatively high subscription costs lead to potential price sensitivity issues.
2. Limited presence in certain international markets compared to competitors.


1. Expansion of product offerings to include additional enterprise solutions.
2. Growth potential in international markets.
3. Emphasis on strategic partnerships and acquisitions for further expansion.


1. Intense competition from established and emerging providers in the cloud software space.
2. Potential for economic downturn affecting customer spending on cloud software solutions.

Concluding Analysis

So, in summary, Workday, Inc. has established itself as a major player in the cloud-based enterprise software market, with a unique business model focused on providing innovative HR and financial management solutions. Their customer-centric approach and commitment to continual innovation make them well-positioned for future growth and success. As an analyst, I am optimistic about the future of Workday, Inc. Their strong leadership, dedication to customer satisfaction, and ongoing investment in research and development leads me to believe that they will continue to thrive in the ever-evolving technology landscape. I look forward to seeing what exciting developments the future holds for this dynamic company.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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