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Atlassian Business Model Canvas

Atlassian Business Model Canvas
Photo by Desola Lanre-Ologun, Edited by Grey Knight

A Brief History of Atlassian

Atlassian Corporation is an Australian enterprise software company that was founded in 2002 by Scott Farquhar and Mike Cannon-Brookes, who were university classmates at the University of New South Wales. The company’s first product was Jira, a project management and issue-tracking tool, which quickly gained popularity among software developers.

In 2005, Atlassian released Confluence, a collaboration and content management tool, and Bitbucket, a web-based version control repository hosting service. These products further solidified Atlassian’s position in the software development market.

Over the years, Atlassian continued to expand its product offerings through organic growth and acquisitions. In 2010, the company acquired GreenHopper, a popular Agile project management tool, and in 2012, it acquired HipChat, a team messaging and collaboration platform.

In 2015, Atlassian went public, listing on the NASDAQ stock exchange under the ticker symbol “TEAM.” The IPO was a significant milestone for the company, which was valued at over $4.4 billion at the time.

Since going public, Atlassian has continued to grow and diversify its product portfolio. It has developed new products such as Trello, a popular task management tool, and acquired companies like Opsgenie and StatusPage to expand its offerings in incident management and communications.

Today, Atlassian is a leading provider of collaboration, productivity, and software development tools for teams of all sizes. The company has a global presence with offices in Australia, the United States, and other locations around the world, and continues to innovate and expand its product offerings to meet the evolving needs of its customers.

Who Owns Atlassian?

Atlassian Corporation is owned by a number of shareholders, with the largest ones being institutional investors and mutual fund companies. The co-founders of Atlassian, Mike Cannon-Brookes and Scott Farquhar, also hold a significant portion of the company’s shares. Other major shareholders include Vanguard Group, BlackRock, and Fidelity Investments. The top 10 shareholders of Atlassian Corporation are:

1. The Vanguard Group, Inc.
2. BlackRock, Inc.
3. Fidelity Management & Research Co.
4. Morgan Stanley
5. T. Rowe Price Associates, Inc.
6. State Street Corporation
7. Baillie Gifford & Co.
8. Capital Research & Management Co.
9. Janus Henderson Investors
10. Northern Trust Corporation

Atlassian Mission Statement

Atlassion Mission Statement

Atlassian Corporation’s mission is to unleash the potential of every team. The company focuses on creating software tools and solutions that help teams work together more efficiently and effectively. Atlassian’s products are designed to help teams collaborate, communicate, and innovate, ultimately delivering better results and outcomes. Their mission is to empower teams to achieve greatness and unlock their full potential.

How Atlassian Makes Money?

Atlassian Corporation is a leading provider of team collaboration and productivity software, with a business model that centers around offering subscription-based services to its customers. The company generates revenue primarily through the sale of its various software products, including Jira, Confluence, and Trello, as well as through its cloud-based offerings. Atlassian also offers support and maintenance services for its products, as well as training and certification programs for users. Additionally, the company earns revenue from its marketplace, where third-party developers can sell add-ons and integrations for Atlassian products. Overall, Atlassian’s business model revolves around providing valuable and essential tools for businesses to enhance team collaboration and project management while generating steady and sustainable revenue from its subscription-based services and additional offerings.

Atlassian Business Model Canvas

The Business Model Canvas is a strategic management tool that allows companies to visualize, analyze, and create a business plan in a one-page document. It consists of nine key elements that help to define the core aspects of a company’s business model. In this case, we will be using the Business Model Canvas to analyze and map out the business model of Atlassian Corporation.

Customer Segments:

1. Small and medium-sized businesses
2. Enterprise organizations
3. Software development teams
4. IT professionals
5. Project managers

Value Propositions:

1. Collaboration tools for teams
2. Project management solutions
3. Issue tracking and bug reporting
4. Code and software development tools
5. Integration and automation capabilities


1. Online sales and subscriptions
2. Partnerships with software resellers and distributors
3. Direct sales to enterprise customers
4. User community and word-of-mouth marketing
5. Online marketing and advertising

Customer Relationships:

1. Self-service model for small businesses
2. Direct support and account management for enterprise clients
3. Community support and user forums
4. Webinars, training, and workshops
5. Feedback and product improvement through customer input

Revenue Streams:

1. Subscriptions for software products and services
2. License sales to enterprise customers
3. Consulting and professional services
4. Marketplace for app developers
5. Training and certifications

Key Resources:

1. Software development team
2. Customer support and account management
3. Marketing and sales team
4. Data centers and cloud infrastructure
5. Partnerships and alliances

Key Activities:

1. Research and development
2. Software updates and releases
3. Customer support and service
4. Marketing and sales efforts
5. Training and education programs

Key Partners:

1. Independent software vendors
2. System integrators and consultants
3. Cloud platform providers
4. Resellers and distributors
5. Developer ecosystem and contributors

Cost Structure:

1. Employee salaries and benefits
2. Research and development expenses
3. Marketing and sales costs
4. Data center and cloud infrastructure
5. Partner and alliance expenses

Atlassian’s Competitors

Atlassian Corporation, a leading provider of team collaboration and productivity software, faces competition from several companies in the software development and team collaboration space. Some of its top competitors include Microsoft Corporation, with its suite of collaboration tools like Teams and SharePoint; Slack Technologies, which offers a popular workplace communication platform; Asana, a project management software company; GitHub, a platform for software development and version control using Git; and Trello, a popular project management and collaboration tool owned by Atlassian. These competitors offer similar products and services and are constantly innovating to stay ahead in the market.

Atlassian SWOT Analysis


1. Strong brand reputation in the software development industry
2. High-quality products with a focus on collaboration and project management
3. Diverse product portfolio including Jira, Confluence, and Trello
4. Global presence with a large customer base
5. Continuous innovation and product development


1. Reliance on a few key products for the majority of revenue
2. Limited presence in industries outside of software development
3. Dependence on subscription-based revenue model


1. Expansion into new industries such as marketing, sales, and HR
2. Acquisition of complementary technology companies
3. Increasing demand for collaborative and remote work tools


1. Competition from established players like Microsoft and IBM
2. Rapid technological changes leading to product obsolescence
3. Economic downturn impacting IT spending

Concluding Analysis

So, as I wrap up this article about the business model of Atlassian Corporation, I can’t help but feel excited about the future of this company. With its focus on collaboration and innovation, I believe Atlassian is well-positioned to continue thriving in the ever-changing business landscape. Their unique approach to software development and project management has set them apart in the industry, and I foresee even more success on the horizon. As an analyst, it’s clear to me that Atlassian’s commitment to providing top-notch tools for teams will only propel them further in the years to come. I’m definitely looking forward to seeing what they have in store next!

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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