Close this search box.

Verizon Business Model Canvas

Verizon Business Model Canvas
Source: flickr ,Edited By Grey Knight

A Brief History of Verizon

Verizon Communications Inc. is a telecommunications company that was formed in 2000 through the merger of Bell Atlantic and GTE. Both of these companies had long histories in the telecommunications industry, with Bell Atlantic tracing its roots back to the original Bell Telephone Company founded by Alexander Graham Bell in the 19th century.

GTE, on the other hand, was founded in 1926 as the Associated Telephone Utilities company and grew to become one of the largest independent telephone companies in the United States. After the merger, Verizon became one of the largest telecommunications companies in the world, providing a wide range of services including wireless communication, broadband internet, and landline telephone service.

Over the years, Verizon has continued to grow and evolve, acquiring other telecommunications companies such as MCI and AOL to expand its presence in the industry. Today, Verizon is a major player in the telecommunications market, serving millions of customers across the United States and internationally.

The company has also been a leader in the development of new technologies, such as the rollout of its 5G network and the expansion of its fiber optic internet service. With a long history of innovation and growth, Verizon Communications Inc. continues to be a dominant force in the telecommunications industry.

Who Owns Verizon?

Verizon Communications Inc. is a publicly-traded company, which means that it is owned by its shareholders. As of the latest available information, the top 10 shareholders of Verizon Communications Inc. are institutional investors such as Vanguard Group, BlackRock, State Street Corporation, and Capital Group Companies. These institutional investors hold a significant portion of the company’s shares and play a key role in its ownership and decision-making. Additionally, there are also individual shareholders who own smaller percentages of the company. The ownership of Verizon Communications Inc. is diverse and spread across a wide range of investors, both institutional and individual.

Verizon Mission Statement

Verizon Communications Inc.’s mission statement is to deliver the promise of the digital world to their customers by providing innovative communication and technology solutions. They are committed to serving their customers with integrity, respect, and a focus on exceeding their expectations. Verizon strives to create a connected, sustainable, and inclusive world through their products, services, and corporate responsibility initiatives. Their mission is to empower people, businesses, and communities to thrive in a digital future.

How Verizon Makes Money?

Verizon Communications Inc. operates on a business model focused on providing telecommunications services to consumers and businesses. The company generates revenue primarily through its wireless and wireline services, including mobile and home internet, television, and phone plans. Additionally, Verizon offers digital media and advertising services through its subsidiary, Verizon Media. The company also earns income through equipment sales and leasing, as well as through partnerships and licensing agreements. Overall, Verizon’s diverse revenue streams allow it to remain a leading player in the telecommunications industry.

Verizon Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It consists of nine key areas that include Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. This tool is used to analyze and describe the various aspects of a business and helps to identify potential areas for improvement and growth.

Customer Segments:

– Consumer market
– Business market
– Government and enterprise market

Value Propositions:

– High-quality network coverage
– Innovative products and services
– Customer service and support
– Competitive pricing


– Retail stores
– Online sales
– Department stores
– Partnerships with other companies

Customer Relationships:

– Direct customer support
– Online self-service options
– Loyalty programs and incentives
– Targeted marketing and communication efforts

Revenue Streams:

– Wireless services
– Wireline services
– Equipment sales
– Advertising and media

Key Resources:

– Network Infrastructure
– Technology and innovation
– Employees and expertise
– Customer data and insights

Key Activities:

– Network maintenance and expansion
– Research and development
– Sales and marketing
– Customer service and support

Key Partners:

– Device manufacturers
– Content providers
– Retail partners
– Business and government clients

Cost Structure:

– Network infrastructure investment
– Employee salaries and benefits
– Marketing and advertising expenses
– Research and development costs

Verizon’s Competitors

Verizon Communications Inc. is a leading telecommunications company that offers wireless, internet, and television services to customers across the United States. In a highly competitive industry, Verizon faces strong competition from a number of rival companies. Some of the top competitors of Verizon Communications Inc. include AT&T Inc., T-Mobile US, Inc., Sprint Corporation, Comcast Corporation, and Charter Communications, Inc. These companies also offer a range of telecommunications services and compete with Verizon for market share and customers.

Verizon SWOT Analysis


1. Nation’s largest 4G LTE network coverage
2. Extensive range of products and services including wireless, internet, and TV
3. Strong brand recognition and reputation
4. Diverse customer base including individual consumers, businesses, and government agencies


1. Relatively high prices compared to competitors
2. Limited international presence compared to some competitors
3. Dependence on contracts and monthly subscription revenue streams
4. Network congestion issues during peak usage times


1. Expansion into international markets to access new customer bases
2. Growing demand for 5G technology and internet of things (IoT) services
3. Potential for partnerships and collaborations to enhance service offerings
4. Development of new innovative products and services to increase market share


1. Intense competition in the telecommunications industry
2. Regulatory changes and government interventions impacting business operations
3. Economic downturns affecting consumer spending on communication services
4. Rapidly evolving technology and consumer preferences leading to market disruption

Concluding Analysis

After delving into the intricate workings of Verizon Communications Inc.’s business model, it’s clear to see that the company’s strategic approach toward innovation, diversification, and adaptability has been the key to its success in the telecom industry. Looking ahead, I am optimistic about the future of Verizon as it continues to expand its 5G network, invest in digital media and advertising, and pursue opportunities in the Internet of Things. With its strong financial position and commitment to customer satisfaction, I believe that Verizon is well-positioned to thrive in the ever-evolving landscape of telecommunications. This is definitely a company to keep an eye on for continued growth and success.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

Receive Daily Startup News

Explore The Pulse of Global Innovation

Delve into the latest news, trends, and insights from startup ecosystems around the world. Stay informed, inspired, and connected to the dynamic landscape of entrepreneurship.

Read by professionals from Y Combinator, AngelPad, 500 Global, and more.

login to your account