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Uber Technologies Business Model Canvas

Uber Business Model Canvas
Source: gobankingrates, Edited By Grey Knight

A Brief History of Uber

Uber Technologies, Inc. was founded in 2009 by Garrett Camp and Travis Kalanick. The idea for the company came about when Camp had trouble hailing a cab in Paris and came up with the concept of a mobile app that would connect riders with drivers. The company launched its ride-sharing service in San Francisco in 2010 and quickly expanded to other cities across the United States and around the world.

Uber’s ride-sharing service quickly gained popularity due to its convenience, affordability, and ease of use. The company also faced controversy and legal challenges from traditional taxi companies and government regulators but continued to grow and revolutionize the transportation industry.

Over the years, Uber expanded its services to include food delivery (Uber Eats) and package delivery (UberRUSH). The company also ventured into self-driving cars and flying taxis, as well as exploring other modes of transportation such as electric bikes and scooters.

In 2019, Uber went public with considerable success, although the company continued to face criticism for its treatment of drivers and business practices. Despite these challenges, Uber has remained a dominant force in the transportation industry and continues to innovate and expand its services.

Who Owns Uber?

Uber Technologies, Inc. is owned by a combination of institutional investors, mutual funds, and individual shareholders. The company’s top 10 shareholders include the following:

1. Vanguard Group
2. BlackRock
3. Morgan Stanley
4. Fidelity Investments
5. T. Rowe Price
6. SoftBank Group
7. Berkshire Hathaway
8. Capital Research Global Investors
9. ClearBridge Investments
10. Sands Capital Management

These shareholders hold significant stakes in Uber and play a crucial role in the company’s governance and decision-making processes.

Uber Mission Statement

Uber Technologies, Inc.’s mission statement is to ignite opportunity by setting the world in motion. By creating a platform that connects riders with drivers, Uber is committed to providing reliable and convenient transportation options for people all around the world. They strive to make transportation more accessible, efficient, and safe, while also empowering drivers to earn a flexible income. Through innovation and technology, Uber aims to improve the way people move and live in cities.

How Uber Makes Money?

Uber Technologies, Inc. utilizes a two-sided marketplace business model to generate revenue. The company operates by connecting riders with drivers through its app and takes a percentage fee from each ride. In addition to ride-sharing, Uber has also expanded into other revenue streams such as Uber Eats, a food delivery service, and Uber Freight, a logistics platform for trucking. The company also earns money through its subscription services like Uber Pass and advertising on its platform. Overall, Uber generates revenue from commissions, fees, subscription services, advertising, and other ancillary sources.

Uber Technologies’s Business Model Canvas

The Business Model Canvas (BMC) is a strategic management tool that allows businesses to visualize, analyze, and design their business model. It is a one-page framework that consists of nine building blocks, including Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. In this article, we will be analyzing the Business Model Canvas for Uber Technologies, Inc., one of the leading transportation network companies in the world.

Customer Segments:

1. Individuals: Uber targets individual customers who require on-demand transportation services.
2. Businesses: Uber also caters to businesses and corporate clients for employee travel and transportation needs.

Value Propositions:

1. Convenience: Uber offers a convenient and reliable transportation solution at the tap of a button.
2. Safety: The company emphasizes safety in its service, including background checks of drivers and ride tracking features.
3. Pricing: Uber’s dynamic pricing system provides competitive rates for customers.


1. Mobile App: Uber primarily operates through its mobile app, available on iOS and Android platforms.
2. Website: Customers can also access Uber’s services and information through its website.

Customer Relationships:

1. Seamless Experience: Uber focuses on providing a seamless and user-friendly experience for its customers.
2. Customer Support: The company offers customer support through its app and website for any issues or concerns.

Revenue Streams:

1. Ride Fees: Uber generates revenue through the fees it charges for each ride.
2. Uber Eats: The company also earns income from its food delivery service, Uber Eats.

Key Resources:

1. Technology: Uber heavily relies on its mobile app and website for its operations.
2. Fleet: The company’s fleet of vehicles, including both owned and partner drivers, is a crucial resource for its business.

Key Activities:

1. Driver Onboarding: Uber actively recruits and onboards new drivers to expand its network.
2. Marketing and Promotion: The company invests in marketing efforts to attract and retain customers.

Key Partners:

1. Drivers: Partner drivers are a key part of Uber’s business model, and the company has a partnership with them.
2. Payment Processors: Uber partners with various payment processors to ensure seamless transactions for its customers.

Cost Structure:

1. Driver Payouts: Uber incurs costs for paying its partner drivers for their services.
2. Technology Development: The company invests in the development and maintenance of its technology platforms.

In conclusion, Uber Technologies, Inc. has built a successful business model with a focus on on-demand transportation services, leveraging technology and partnerships as its key drivers. The company’s value propositions, channels, revenue streams, and cost structure collectively contribute to its position as a leader in the transportation industry.

Uber’s Competitors

Uber Technologies, Inc. faces competition from several companies in the ride-hailing and transportation sector. Some of its top competitors include:

1. Lyft – A popular ride-hailing company that operates in the United States and Canada.

2. Didi Chuxing – A Chinese transportation platform that offers ride-hailing, bike-sharing, and food delivery services.

3. Ola – An Indian ride-hailing company that operates in over 250 cities across India, Australia, New Zealand, and the UK.

4. Grab – A Singapore-based company that offers ride-hailing, food delivery, and financial services in Southeast Asia.

5. Bolt (formerly known as Taxify) – An Estonian transportation company that provides ride-hailing and micromobility services in over 40 countries.

Uber SWOT Analysis


1. Strong brand recognition and global presence
2. Diversified portfolio of products and services
3. Technologically advanced platform for seamless user experience
4. High levels of convenience and accessibility for users
5. Strong network of drivers and partnerships with businesses


1. Controversies around safety and driver behavior
2. Overreliance on gig economy and independent contractors
3. Legal and regulatory challenges in various markets
4. High operational costs and competitive pricing
5. Dependence on external funding for growth


1. Expansion into new markets and diversification of services
2. Integration of new technologies for autonomous and electric vehicles
3. Partnerships with public transportation systems and city planning
4. Innovation in food delivery and other delivery services
5. Opportunities for growth in emerging markets and underserved areas


1. Competitive pressures from other ride-sharing and transportation companies
2. Changing regulations and legal challenges in various markets
3. Fluctuations in fuel prices and economic instability
4. Cybersecurity threats and privacy concerns
5. Negative public perception and potential backlash from governments in response to controversies and incidents.

Concluding Analysis

From my perspective as an analyst, the future of Uber Technologies, Inc. looks promising. With its innovative business model and continuous expansion into new markets and services, the company is well-positioned for further growth and success. However, it will also face challenges such as regulatory hurdles and increasing competition. Nevertheless, with its strong brand and loyal customer base, Uber has the potential to continue disrupting the transportation industry and evolving as a major player in the global market. As the company continues to adapt and innovate, I believe it will remain a dominant force in the industry in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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