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TotalEnergies Business Model Canvas

TotalEnergies Business Model Canvas
Photo By Loïc Manegarium, Edited By Grey Knight

A Brief History of TotalEnergies

TotalEnergies SE is a multinational integrated oil and gas company that was founded in 1924 as the Compagnie Française des Pétroles (CFP) in response to the discovery of the prolific oil fields in the Middle East. Over the years, it expanded its operations to become a leading player in the global energy industry.

In the 1950s, CFP became involved in the exploration and production of oil in Africa and the Middle East, solidifying its position as a major player in the international oil market. In 1985, the company changed its name to Total CFP to better reflect its international scope and diversification into other energy sectors.

Throughout the 1990s and early 2000s, Total CFP continued to grow and expand its operations, acquiring various companies and assets in the oil, gas, and renewable energy sectors. In 2003, the company rebranded itself as Total S.A. to mark the start of a new phase in its development.

In 2018, the company changed its name to TotalEnergies SE to reflect its commitment to expanding its renewable and sustainable energy offerings. TotalEnergies has since been investing heavily in renewable energy sources such as solar, wind, and biofuels, and has made a significant push towards becoming a major player in the global energy transition.

Today, TotalEnergies SE is one of the largest integrated oil and gas companies in the world, with operations in over 130 countries and a strong focus on developing sustainable energy solutions for the future.

Who Owns TotalEnergies?

TotalEnergies SE, formerly known as Total S.A., is a multinational integrated oil and gas company based in France. The company is publicly traded on the Euronext Paris exchange and is owned by a diverse group of shareholders. The top 10 shareholders of TotalEnergies SE as of the latest available data are as follows: BlackRock, Inc., The Vanguard Group, Inc., Norges Bank Investment Management, Amundi Asset Management, Capital Research & Management Co., APG Asset Management N.V., State Street Corporation, and Qatar Investment Authority. These shareholders represent a combination of investment firms, pension funds, and sovereign wealth funds from around the world, demonstrating the global interest in TotalEnergies SE as a major player in the energy industry.

TotalEnergies Mission Statement

TotalEnergies Mission Statement
Photo By totalenergies

TotalEnergies SE’s mission statement is to provide sustainable energy solutions to meet global demand while reducing the environmental impact. They are committed to innovation, safety, and efficiency in all their operations, and strive to create value for their customers, employees, and shareholders. TotalEnergies SE is dedicated to developing renewable energies and promoting energy transition to build a better, more sustainable future for all.

How TotalEnergies Make Money?

TotalEnergies SE makes money through a diverse range of revenue streams. The company operates in the oil and gas industry, providing exploration, production, refining, and marketing services. Additionally, TotalEnergies SE has a growing presence in renewable energy sources such as solar and wind power. The company also has a significant presence in the petrochemical and chemical sectors. TotalEnergies SE generates revenue through the sale of these products and services, as well as through partnerships, investments, and joint ventures with other companies in the energy sector. Overall, TotalEnergies SE’s business model is focused on providing a range of energy solutions to meet the evolving needs of customers and the market.

TotalEnergies Business Model Canvas 

The Business Model Canvas is a strategic management tool that provides a visual framework for developing and structuring a business plan. It consists of nine key elements that define a company’s value proposition, target customers, channels for reaching those customers, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. In this business model canvas, we will detail each of these elements in the context of TotalEnergies SE, a multinational integrated oil and gas company.

Customer Segments:

1. Industrial customers
2. Commercial customers
3. Residential customers
4. Transportation sector
5. Energy producers

Value Propositions:

1. Diversified energy solutions
2. Sustainable and clean energy alternatives
3. Technological innovation
4. Efficient production and distribution
5. Global presence and expertise


1. Physical distribution networks
2. Online platforms and apps
3. Strategic partnerships with retailers
4. Direct sales and marketing
5. Supply chain collaborations

Customer Relationships:

1. Personalized customer service
2. Customer loyalty programs
3. Technical support
4. Feedback and communication channels
5. Educational resources and information

Revenue Streams:

1. Sale of oil and gas products
2. Renewable energy sales
3. Service and maintenance contracts
4. Licensing and royalties
5. Joint ventures and partnerships

Key Resources:

1. Oil and gas reserves
2. Technological infrastructure
3. Human capital and expertise
4. Distribution and logistics network
5. Research and development capabilities

Key Activities:

1. Exploration, extraction, and production
2. Refining and processing
3. Distribution and logistics
4. Research and development
5. Marketing and sales

Key Partners:

1. Equipment suppliers and manufacturers
2. Distribution and logistics partners
3. Research institutions and universities
4. Government agencies and regulators
5. Renewable energy developers and providers

Cost Structure:

1. Exploration and production costs
2. Refining and processing expenses
3. Operational and maintenance costs
4. Marketing and sales expenses
5. Research and development investment

TotalEnergies’s Competitors

TotalEnergies SE faces tough competition in the energy sector with several major players vying for market share. Some of its top competitors include ExxonMobil, Chevron Corporation, Royal Dutch Shell, BP, and China National Petroleum Corporation. These companies are also leaders in the global energy market and pose significant challenges to TotalEnergies SE in terms of production, distribution, and overall growth strategy.

TotalEnergies SWOT Analysis


1. Diversified portfolio of energy products and services
2. Strong research and development capabilities
3. Global presence with operations in over 130 countries
4. Emphasis on sustainability and renewable energy sources


1. Vulnerability to fluctuations in oil and gas prices
2. High level of competition in the energy industry
3. Dependence on external factors such as government regulations and policies
4. Limited brand recognition compared to industry giants


1. Expansion into emerging markets with growing energy demands
2. Increasing demand for renewable energy solutions
3. Potential for strategic partnerships and acquisitions to enhance market position
4. Advancements in technology for efficient energy production and consumption


1. Volatility in global energy markets
2. Regulatory and political uncertainties in various regions
3. Potential environmental and social impacts of energy production
4. Shift in consumer preferences towards alternative energy sources

Concluding Analysis

In conclusion, the business model of TotalEnergies SE is undeniably robust, and its strategic shift towards a more sustainable and diversified energy portfolio positions it well for future growth. As an analyst, I am confident in the company’s ability to adapt to the changing energy landscape and capitalize on new opportunities in renewable energy, electric mobility, and digital solutions. With a strong emphasis on innovation and sustainability, TotalEnergies SE is primed to be a key player in shaping the future of the energy industry. I look forward to witnessing the company’s continued success and the positive impact it will have on the broader energy sector.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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