Close this search box.

Shell Business Model Canvas

Shell Business Model Canvas
Photo By Szabolcs Toth, Edited By Grey Knight

A Brief History of Shell

Shell plc, also known as Royal Dutch Shell, is a major oil and gas company with a long and storied history. The company was formed in 1907 through the merger of Royal Dutch Petroleum Company and Shell Transport and Trading Company.

Royal Dutch was founded in 1890 by Jean Baptiste August Kessler, a Swiss national, as an oil exploration and production company in the Dutch East Indies. Meanwhile, Shell Transport and Trading Company was established in 1897 by Marcus Samuel, 1st Viscount Bearsted, as a shipping and trading company focusing on importing and selling lamp oil from the Far East.

The merger was a strategic move to compete with the American oil giants, Standard Oil and Texaco. The new company, Royal Dutch Shell, quickly became one of the leading and most influential players in the global oil industry.

Throughout the 20th century, Shell plc expanded its operations worldwide, establishing a presence in the Middle East, Africa, and the Americas. The company also diversified its business into petrochemicals, renewable energy, and other related industries.

In recent years, Shell plc has faced challenges related to environmental concerns and the shift towards sustainable energy. The company has since made commitments to reduce its carbon footprint and invest in renewable energy sources.

Today, Shell plc continues to be a major player in the global energy industry, with operations in over 70 countries and a strong focus on sustainable and responsible energy production.

Who Owns Shell?

Shell plc, also known as Royal Dutch Shell, is a multinational oil and gas company that is publicly traded on the London Stock Exchange and the Euronext Amsterdam. As a publicly traded company, Shell plc is owned by a large number of shareholders who hold shares of the company. The top 10 shareholders of Shell plc are typically institutional investors such as mutual funds, pension funds, and other large asset management companies. These top shareholders are responsible for owning a significant portion of the company’s stock and have a major influence on its corporate governance and decision-making. Some of the top shareholders of Shell plc include BlackRock, Inc., The Vanguard Group, and Norges Bank Investment Management. These shareholders and others play a crucial role in shaping the direction and performance of Shell plc as a global energy company.

Shell Mission Statement

Shell plc’s mission statement is to be a leading energy company that responsibly provides reliable, affordable, and sustainable energy solutions to power progress around the world. They strive to achieve this by constantly innovating and investing in energy technology, promoting a culture of safety and environmental stewardship, and fostering positive relationships with their stakeholders. Shell plc is committed to delivering value to their customers, shareholders, and the communities in which they operates while working towards a lower-carbon future.

How Shell Makes Money?

Shell plc is a global energy company that makes money primarily through the exploration, production, refining, and marketing of oil and natural gas. The company generates revenue through the sale of these products to consumers and businesses around the world. In addition to its core business of oil and gas production, Shell also has a growing presence in the renewable energy sector, including biofuels and wind energy, and it also makes money through its various retail operations, such as the sale of fuel and lubricants, as well as from its chemical and manufacturing businesses. Overall, Shell’s diverse revenue streams enable it to continue to be a major player in the energy industry.

Shell Business Model Canvas

A business model canvas is a strategic management tool that allows organizations to visualize and map out the key components of their business model. It provides a clear and comprehensive overview of how a company creates, delivers, and captures value for its customers. The nine key segments of a business model canvas include Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Customer Segments:

– Shell plc serves a wide range of customer segments, including individual consumers, businesses, and governments.
– Its customer segments also include different industries such as automotive, aviation, marine, and energy.

Value Propositions:

– Shell plc offers a variety of value propositions to its customers, including high-quality products, environmental sustainability, and advanced technology.
– Its value propositions also include innovative solutions for energy efficiency and renewable energy sources.


– Shell plc utilizes various channels to distribute its products and services, including retail outlets, online platforms, and partnerships with other businesses.
– Its channels also include distribution networks and joint ventures with other companies.

Customer Relationships:

– Shell plc maintains customer relationships through personalized services, customer support, and loyalty programs.
– It also builds relationships through communication channels such as social media, email, and mobile apps.

Revenue Streams:

– Shell plc generates revenue through the sale of petroleum products, natural gas, renewable energy, and other related services.
– It also generates revenue from licensing agreements, royalties, and joint venture partnerships.

Key Resources:

– Key resources for Shell plc include oil and gas reserves, manufacturing facilities, distribution networks, and research and development capabilities.
– It also relies on human capital, technology infrastructure, and financial resources.

Key Activities:

– Shell plc engages in key activities such as exploration, production, refining, marketing, and distribution of energy products.
– It also conducts activities related to corporate social responsibility, environmental sustainability, and technological innovation.

Key Partners:

– Shell plc collaborates with key partners such as suppliers, distributors, service providers, and government agencies.
– It also forms partnerships with research institutions, universities, and technology companies.

Cost Structure:

– The cost structure for Shell plc includes expenses related to exploration, production, refining, distribution, and marketing.
– It also incurs costs associated with research and development, environmental compliance, and operational overhead.

Shell’s Competitors

Shell plc faces strong competition in the global energy market, with several key players vying for market share. The top 5 competitors of Shell plc are:
1. ExxonMobil
2. BP
3. Chevron
4. Total
5. ConocoPhillips

These companies also operate in the oil and gas industry and are major players in the energy sector, competing with Shell plc in various markets around the world.

Shell SWOT Analysis


1. Strong global presence with operations in over 70 countries
2. Diversified portfolio spanning exploration, production, refining, and distribution
3. Strong brand recognition and customer loyalty
4. Robust financial performance and strong cash flow


1. Dependence on oil and gas exploration and production
2. Vulnerability to fluctuations in oil and gas prices
3. Exposure to geopolitical and regulatory risks in various markets
4. Limited renewable energy portfolio compared to competitors


1. Expansion into renewable energy and low-carbon technologies
2. Growth potential in emerging markets
3. Strategic partnerships and acquisitions to diversify and strengthen the business
4. Increasing demand for natural gas and LNG


1. Competition from other energy companies and alternative energy sources
2. Environmental and climate change regulations impacting oil and gas operations
3. Volatility in global energy markets
4. Potential disruptions to supply chain and operations.

Concluding Analysis

So, as we can see, Shell plc has an incredibly strong business model that has allowed them to weather the storms of the oil and gas industry for over a century. Their focus on diversification and investment in renewable energy sources has positioned them well for the future of the industry. From my perspective as an analyst, I believe that Shell plc will continue to thrive in the coming years. Their commitment to sustainability and innovation will enable them to stay ahead of the curve and adapt to the changing energy landscape. Overall, I am optimistic about the future of Shell plc and look forward to seeing how they continue to grow and innovate in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

Receive Daily Startup News

Explore The Pulse of Global Innovation

Delve into the latest news, trends, and insights from startup ecosystems around the world. Stay informed, inspired, and connected to the dynamic landscape of entrepreneurship.

Read by professionals from Y Combinator, AngelPad, 500 Global, and more.

login to your account