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Salesforce Business Model Canvas

Salesforce Business Model Canvas
Photo By LinkedIn Sales Solutions, Edited By Grey Knight

A Brief History of Salesforce

Salesforce, Inc. is a cloud-based software company based in San Francisco, California. It was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company’s primary focus is on customer relationship management (CRM) software, which helps businesses manage and analyze customer interactions and data.

Salesforce debuted as a pioneer in the software as a service (SaaS) industry and quickly became a leader in the CRM market. The company’s first product, Salesforce Automation, launched in 2000 and was followed by a series of acquisitions and new releases that expanded its offerings.

In 2004, Salesforce went public on the New York Stock Exchange under the ticker symbol “CRM,” raising $110 million in its initial public offering. The company continued to grow rapidly, acquiring several companies, including ExactTarget, Demandware, and Tableau, to expand its product portfolio.

Salesforce’s innovative approach to CRM and its commitment to social responsibility have contributed to its success. The company was one of the first to embrace the subscription-based model for enterprise software, providing businesses with affordable and scalable solutions. Additionally, Salesforce has been a leader in corporate philanthropy, donating millions of dollars and hours of volunteer work to various causes.

Today, Salesforce is a multi-billion-dollar company with a global presence and a diverse range of products and services. The company continues to be at the forefront of innovation in the CRM industry, leading the way in cloud computing, artificial intelligence, and digital transformation.

Who Owns Salesforce?

Salesforce, Inc. is a publicly-traded company, which means it has a wide array of shareholders who own portions of the company. The largest shareholders of Salesforce, Inc. are institutional investors such as mutual funds and pension funds, as well as individual investors. The company’s founder and CEO, Marc Benioff, is also a major shareholder. Other top shareholders include private investment firms and hedge funds. The top 10 shareholders of Salesforce, Inc. as of the latest available information are as follows:

1. Vanguard Group
2. BlackRock
3. Fidelity Investments
4. State Street Corporation
5. T. Rowe Price
6. Jennison Associates
7. Capital Research Global Investors
8. Primecap Management
9. Geode Capital Management
10. Northern Trust Corporation

These shareholders collectively own a significant portion of the company and have a vested interest in its performance and success.

Salesforce Mission Statement

Salesforce, Inc. is a leading customer relationship management (CRM) software company that is committed to helping businesses of all sizes connect with their customers in new ways. The company’s mission statement focuses on empowering organizations to build stronger customer relationships, increase efficiency, and drive growth through innovative cloud-based solutions. Salesforce aims to provide a platform that enables companies to streamline their operations, personalize their interactions, and ultimately, achieve their business goals.

How Salesforce Makes Money?

Salesforce, Inc. primarily makes money through its subscription-based model for its cloud-based software and services. The company offers a range of products and solutions for customer relationship management (CRM), sales, marketing, and other business functions, and charges a monthly or annual fee for access to these tools. Additionally, Salesforce generates revenue through consulting, training, and support services for its customers. The company also earns money through its acquisitions of other businesses and the integration of its technology into its product suite. Overall, Salesforce’s revenue stream is largely driven by its subscription and service-based business model.

Salesforce Business Model Canvas

The Business Model Canvas is a strategic management tool that allows businesses to visually map out and analyze the key components of their business model. It consists of nine key elements, including Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. By considering each of these elements, a business can identify its strengths and weaknesses and make strategic decisions to improve its overall performance.

Customer Segments:

– Small and medium-sized businesses
– Large enterprises
– Non-profit organizations
– Government entities

Value Propositions:

– Customer relationship management (CRM) software
– Marketing automation
– Customer service and support
– Sales automation and analytics


– Direct sales force
– Online marketing and advertising
– Reseller partners
– Referral programs

Customer Relationships:

– Self-service support and knowledge base
– Personalized support through customer success managers
– Community forums and user groups
– Account management for larger customers

Revenue Streams:

– Subscription fees for software licenses
– Training and certification programs
– Professional services and consulting
– Add-on products and integrations

Key Resources:

– Software development and engineering team
– Sales and marketing team
– Customer support and success team
– Data centers and cloud infrastructure

Key Activities:

– Software development and updates
– Sales and marketing campaigns
– Customer onboarding and training
– Research and development for new products and features

Key Partners:

– Technology partners for integrations
– Reseller and distribution partners
– Consulting and implementation partners
– Platform and infrastructure partners

Cost Structure:

– Software development and maintenance
– Sales and marketing expenses
– Customer support and success
– Infrastructure and data center costs

Salesforce’s Competitors

Salesforce, Inc. is a cloud-based software company that provides customer relationship management (CRM) services. The company’s main competitors in the CRM market include Oracle, SAP, Microsoft, Adobe, and HubSpot. These companies offer similar CRM solutions and compete with Salesforce in terms of features, pricing, and market share. With the growing demand for CRM solutions, competition in the space is fierce, and these top competitors are constantly striving to innovate and improve their offerings to stay ahead in the market.

Salesforce SWOT Analysis


1. Market leader in CRM Software
2. Strong brand reputation and recognition
3. Robust and scalable technology platform
4. Diverse product portfolio
5. Extensive customer base
6. Innovative and continuous product development


1. High dependence on subscription-based revenue model
2. High pricing compared to competitors
3. Limited presence in certain international markets
4. Complex user interface for some products
5. Limited functionality for small businesses


1. Expansion into emerging markets
2. Strategic partnerships and acquisitions
3. Integration with emerging technologies (e.g. AI, IoT)
4. Development of industry-specific solutions
5. Increased focus on small and medium-sized businesses


1. Intense competition from established and emerging players
2. Economic downturn impacting customer spending
3. Data security and privacy concerns
4. Rapid technological advancements
5. Potential regulatory changes impacting data management and privacy regulations.

Concluding Analysis

In conclusion, Salesforce, Inc. has established itself as a leader in the cloud-based software industry with its innovative business model and strong customer focus. The company’s continued investment in research and development, as well as its strategic acquisitions, has positioned it for future success and growth. As an analyst, I am optimistic about the future of Salesforce, Inc. Its robust ecosystem of products and services, combined with its commitment to customer success, indicate that the company is well-positioned to continue its upward trajectory in the market. I foresee a bright future for Salesforce, Inc. as it continues to drive digital transformation and help businesses thrive in the digital age.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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