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Petrobras Business Model Canvas

Petrobras Business Model Canvas
Photo by Espelho Social, Edited by Grey Knight

A Brief History of Petrobras

Petróleo Brasileiro S.A., also known as Petrobras, is a Brazilian multinational energy company and one of the largest oil and gas companies in the world. The company was founded in 1953 during the government of President Getúlio Vargas, with the goal of developing the country’s oil resources and reducing Brazil’s dependence on foreign oil.

Petrobras started as a state-owned company, with a monopoly over the exploration, production, refining, and distribution of oil and gas in Brazil. Over the years, the company expanded its operations both domestically and internationally, becoming a major player in the global energy industry.

In the 1990s, Petrobras underwent a process of deregulation and privatization, opening up its operations to private investment and competition. This led to significant growth and modernization of the company, as well as the discovery of large offshore oil reserves in the pre-salt layer of the Atlantic Ocean.

Despite its success, Petrobras has also faced numerous challenges and controversies, including allegations of corruption, mismanagement, and environmental issues. In recent years, the company has undergone significant restructuring and reforms to address these issues and improve its overall performance.

Today, Petrobras continues to be a major force in the global energy industry, with operations in over 16 countries and a focus on sustainable and responsible energy development. It remains a symbol of Brazil’s technological and industrial capabilities and a key player in the country’s economic development.

Who Owns Petrobras?

Petróleo Brasileiro S.A. – Petrobras is a publicly traded company, meaning that it is owned by its shareholders. The largest shareholders of Petrobras are institutional investors, including pension funds, mutual funds, and other large financial institutions. The Brazilian government also holds a significant stake in the company. As of the latest available data, the top 10 shareholders of Petrobras are as follows:

1. Caixa Econômica Federal
2. The Vanguard Group, Inc.
3. BlackRock, Inc.
4. Norges Bank Investment Management
5. Banco do Brasil S.A.
6. Capital Research & Management Co. (Global Investors)
7. State Street Global Advisors (US)
8. Dimensional Fund Advisors LP
9. Magellan Asset Management Ltd
10. TIAA-CREF Investment Management, LLC

These shareholders, along with others, collectively own and control the operations and management of Petrobras.

Petrobras Mission Statement

Petróleo Brasileiro S.A. – Petrobras is a global energy company with a mission to provide reliable and sustainable energy to fuel the world’s development. Their mission statement is to be a leading provider of energy solutions while focusing on innovation, efficiency, and safety. They strive to create value for their shareholders, customers, and society as a whole while being environmentally responsible and contributing to the development of the communities where they operate. Petrobras is committed to fostering a culture of collaboration, diversity, and integrity in all of their operations.

How Petrobras Makes Money?

Petrobras Brand

Petróleo Brasileiro S.A. – Petrobras is a Brazilian multinational corporation in the energy sector. The company’s business model revolves around the exploration, production, refining, and distribution of oil and gas, as well as the generation of energy and biofuels. Petrobras generates revenue through the sale of its oil, gas, and biofuels, as well as through its refining and distribution operations. The company also generates revenue from its energy generation projects and investments in renewable energy. Additionally, Petrobras has a significant presence in international markets, which contributes to its overall revenue stream. Overall, Petrobras’ business model relies on its diversified operations in the energy sector to generate revenue.

Petrobras Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It consists of nine key building blocks that help to understand and analyze a company’s activities, value proposition, customer relationships, and revenue streams. By identifying and mapping out these key elements, companies can create a more comprehensive and structured business plan.

Customer Segments:

Petrobras serves a wide range of customer segments in the oil and gas industry, including consumers, industrial clients, and government agencies. The company caters to both domestic and international markets.

Value Propositions:

Petrobras offers a range of value propositions to its customers, including access to a diverse portfolio of oil and gas products, innovative and sustainable energy solutions, and a commitment to safety and environmental responsibility.


Petrobras uses various channels to reach its customers, including direct sales, partnerships with distributors, online platforms, and physical retail locations.

Customer Relationships:

Petrobras maintains strong customer relationships through customer service support, technical assistance, and ongoing communication with clients to ensure their needs are being met.

Revenue Streams:

Petrobras generates revenue through the sale of oil and gas products, as well as through related services such as exploration, production, refining, and distribution.

Key Resources:

Key resources for Petrobras include oil and gas reserves, drilling infrastructure, production facilities, a skilled workforce, and financial capital.

Key Activities:

Key activities for Petrobras include exploration and extraction of oil and gas, refining, distribution, and research and development of new energy technologies.

Key Partners:

Petrobras partners with a range of organizations, including suppliers, distributors, government agencies, and research institutions, to support its operations and strategic initiatives.

Cost Structure:

Petrobras incurs costs related to exploration, production, refining, distribution, marketing, research and development, employee salaries, and regulatory compliance.

Petrobras’s Competitors

Petróleo Brasileiro S.A. – Petrobras, is a Brazilian multinational corporation in the energy sector, engaged in the exploration, production, refining, and distribution of oil and gas products. Petrobras faces tough competition in the industry, and its top competitors include:

1. Royal Dutch Shell
2. ExxonMobil
3. Chevron Corporation
4. BP
5. TotalEnergies

Petrobras SWOT Analysis


1. Leading position in the Brazilian oil and gas industry
2. Diverse portfolio of exploration and production assets
3. Technological capabilities in deep water drilling
4. Strong brand recognition in Brazil and internationally


1. Vulnerability to political interference and government policies
2. High levels of debt and financial leverage
3. Legal and ethical issues related to corruption scandals
4. Environmental and social responsibility challenges


1. Expansion into renewable energy sources
2. Potential for international growth and partnerships
3. Increasing demand for natural gas in Brazil and abroad
4. Technological advancements in oil and gas exploration and production


1. Fluctuating oil prices and market volatility
2. Regulatory and legal challenges in Brazil and other countries
3. Competition from other oil and gas companies
4. Environmental activism and climate change considerations

Concluding Analysis

In summary, Petróleo Brasileiro S.A. – Petrobras has undergone significant changes in its business model, striving for sustainability and innovation. The company has shown resilience through volatile market conditions and has positioned itself as a key player in the energy sector. As an analyst, I believe that Petrobras has a promising future, with potential for growth and success as it continues to adapt to evolving market demands and technological advancements. With a focus on efficiency, environmental responsibility, and strategic partnerships, Petrobras is well-positioned to thrive in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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