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O’Reilly Automotive Business Model Canvas

O'Reilly Business Model Canvas
Photo by Garett Mizunaka, Edited by Grey Knight

A Brief History of O’Reilly Automotive

O’Reilly Automotive, Inc. is an American auto parts retailer that was founded in 1957 by Charles H. O’Reilly and his son, Charles F. O’Reilly. The company started with a single store in Springfield, Missouri, and has since grown to become one of the largest auto parts retailers in the United States.

In the 1980s and 1990s, O’Reilly Automotive experienced rapid expansion, acquiring several smaller chains and opening new stores across the country. The company also went public in 1993, trading on the NASDAQ stock exchange under the symbol ORLY.

Throughout the 2000s and 2010s, O’Reilly Automotive continued its expansion, opening hundreds of new stores and acquiring additional chains such as Hi/LO Auto Supply and CSK Auto. The company also expanded its presence in the professional market, serving independent repair shops and service stations.

Today, O’Reilly Automotive operates over 5,600 stores in 47 states, employing over 80,000 people. The company is known for its strong customer service, extensive inventory of auto parts and accessories, and commitment to community involvement and environmental sustainability. O’Reilly Automotive continues to be a major player in the auto parts industry, providing consumers and professionals with the parts and tools they need to keep their vehicles running smoothly.

Who Owns O’Reilly Automotive?

O’Reilly Automotive, Inc. is a publicly traded company, which means that it is owned by its shareholders. The top 10 shareholders of O’Reilly Automotive, Inc. are primarily institutional investors, including mutual funds and retirement funds. The largest shareholder is The Vanguard Group, Inc., followed by BlackRock, Inc. and Fidelity Management & Research Company. Other top shareholders include Capital World Investors, Wellington Management Company, and State Street Corporation. These institutional investors collectively own a significant portion of O’Reilly Automotive, Inc., but the company is ultimately owned by a large and diverse group of individual and institutional shareholders.

O’Reilly Automotive Mission Statement

O’Reilly Automotive, Inc.’s mission statement is to provide the best combination of price and quality in the market for automotive parts and accessories. They strive to maintain a high level of customer service and satisfaction, while also creating a supportive and respectful work environment for their employees. O’Reilly Automotive, Inc. is dedicated to being a leader in the automotive aftermarket industry and continuously improving their operations to better serve their customers.

How O’Reilly Automotive Makes Money?

O’Reilly Automotive, Inc. operates a retail chain of auto parts stores, providing customers with a wide range of automotive products and services. The company’s business model primarily revolves around selling automotive parts, tools, and accessories to both do-it-yourself customers and professional mechanics. O’Reilly’s revenue stream comes from the sales of these products, as well as additional services such as repair and maintenance services, which contribute to the company’s overall sales and profitability. With over 5,600 stores across the United States, O’Reilly Automotive, Inc. generates a substantial portion of its revenue through its retail operations, making it one of the largest aftermarket automotive parts retailers in the country.

O’Reilly Automotive Business Model Canvas

The Business Model Canvas is a strategic management tool that allows businesses to visualize, analyze, and develop their business model. It consists of nine key elements that help businesses to understand their overall value proposition, target market, channels to reach customers, relationships with customers, revenue streams, key resources, key activities, key partners, and cost structure.

Customer Segments:

– Professional mechanics
– Do-it-yourself consumers
– Commercial and fleet account customers
– Government and industrial accounts

Value Propositions:

– Wide selection of auto parts and accessories
– Convenient locations and online ordering
– Competitive pricing and promotions
– Knowledgeable staff and customer service


– Over 5,600 stores nationwide
– Online ordering and home delivery
– Mobile app
– Phone orders

Customer Relationships:

– Personalized customer service at stores
– Technical support for professional mechanics
– Loyalty program for repeat customers
– Social media engagement and customer feedback

Revenue Streams:

– Sales of automotive parts and accessories
– Repair services (in select locations)
– Tool and equipment rental
– Extended warranty programs

Key Resources:

– Inventory and supply chain management
– Store locations and infrastructure
– Skilled and knowledgeable staff
– Brand reputation and customer loyalty

Key Activities:

– Procurement and inventory management
– Marketing and promotions
– Customer support and service
– Training and development for staff

Key Partners:

– Auto parts manufacturers and suppliers
– Shipping and logistics companies
– Franchisees and independent store owners
– Technology and software providers

Cost Structure:

– Cost of goods sold
– Store operations and maintenance
– Marketing and advertising
– Payroll and benefits for staff

Overall, O’Reilly Automotive, Inc. has built a successful business model that focuses on serving a diverse customer base through various channels, providing value through its broad product selection and competitive pricing, while managing costs and building strong partnerships to support its operations.

O’Reilly Automotive’s Competitors

O’Reilly Automotive, Inc. operates as a retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States. The company faces competition from a range of industry players, including other large national and regional auto parts retailers, as well as online and brick-and-mortar stores. Some of O’Reilly Automotive’s top competitors include:

1. AutoZone, Inc.
2. Advance Auto Parts, Inc.
3. Genuine Parts Company (NAPA Auto Parts)
4. Carquest Auto Parts
5. Pep Boys (Manny, Moe & Jack)

O’Reilly Automotive SWOT Analysis


1. Strong brand recognition and customer loyalty
2. Extensive network of store locations
3. Diverse product offerings
4. Established relationships with suppliers


1. Dependence on the US market
2. Vulnerability to economic downturns
3. Limited international presence
4. Competitive pricing pressures


1. Expansion into new markets
2. Growth potential in the e-commerce segment
3. Increasing demand for automotive parts and accessories
4. Strategic partnerships and acquisitions


1. Competition from online retailers and other auto parts stores
2. Economic uncertainty and fluctuating consumer spending
3. Rising costs of raw materials and transportation
4. Changing regulatory environment in the automotive industry

Concluding Analysis

In summary, O’Reilly Automotive, Inc. has established a successful business model that has proven to be resilient in the face of economic downturns and industry changes. The company’s focus on customer service, extensive inventory, and strategic expansion has positioned it as a leader in the automotive aftermarket parts industry. As an analyst, I am optimistic about the future of O’Reilly Automotive, Inc. The company’s commitment to innovation and adaptability, paired with its strong financial performance, leads me to believe that it will continue to thrive in the years to come. With a solid foundation and a proven track record, O’Reilly Automotive, Inc. is well-positioned for sustained growth and success in the ever-evolving automotive market.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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