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Meta’s Business Model Canvas

Meta Business Model Canvas
Photo By Alexander Shatov, Edited By Grey Knight

A Brief History of Meta

Meta Platforms, Inc., originally known as Facebook, Inc., was founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes in 2004. It began as a social networking platform exclusively for Harvard University students before expanding to other Ivy League schools and eventually to the general public.

The company quickly gained popularity and became one of the most influential and dominant social media platforms in the world. In 2012, Facebook went public with one of the largest initial public offerings in history, solidifying its position as a major player in the tech industry.

Over the years, Facebook acquired several other companies, including Instagram, WhatsApp, and Oculus VR, further expanding its reach and influence in the digital landscape. In 2018, due to various controversies and privacy concerns, Facebook rebranded itself as Meta Platforms, Inc., reflecting its broader focus on virtual reality, augmented reality, and the metaverse.

Today, Meta Platforms, Inc. continues to be a powerhouse in the tech industry, with a global user base of billions of people and a wide range of products and services under its umbrella. The company remains at the forefront of innovation and technology, shaping the way people connect and interact in the digital world.

Who Owns Meta?

Meta Platforms, Inc., formerly known as Facebook, Inc., is a publicly-traded company, which means it is owned by its shareholders. The largest shareholders of Meta Platforms, Inc. are institutional investors, including mutual funds, pension funds, and hedge funds. As of the most recent available data, the top 10 shareholders of Meta Platforms, Inc. are:

1. The Vanguard Group, Inc. with a 7.60% ownership stake
2. BlackRock, Inc. with a 6.72% ownership stake
3. Fidelity Management & Research Company with a 4.18% ownership stake
4. T. Rowe Price Associates, Inc. with a 2.08% ownership stake
5. Morgan Stanley with a 1.78% ownership stake
6. State Street Corporation with a 1.51% ownership stake
7. Geode Capital Management, LLC with a 1.29% ownership stake
8. Northern Trust Corporation with a 0.98% ownership stake
9. Capital Research & Management Co. (Global Investors) with a 0.90% ownership stake
10. Bank of America Corporation with a 0.86% ownership stake

These institutional investors own a significant portion of Meta Platforms, Inc. and play a role in shaping the company’s direction and decisions.

Meta’s Mission Statement

Meta Platform's mission statement

Meta Platforms, Inc. is committed to empowering people to connect and share with each other in meaningful ways. Our mission is to give people the power to build community and bring the world closer together. We are dedicated to creating innovative technologies that enable people to communicate, express themselves, and discover new possibilities, while also prioritizing privacy, safety, and security. Through our platform, we aim to foster connections and understanding across diverse communities and promote positive social impact.

How Meta Makes Money?

Meta Platforms, Inc., formerly known as Facebook, operates primarily as a social media and technology company with a wide range of services, including Facebook, Instagram, WhatsApp, and Oculus. Meta makes the majority of its revenue through advertising, using its vast user base to target ads based on user data and preferences. In addition to advertising, Meta also generates revenue through the sale of virtual reality gaming hardware and software, as well as through the sale of Oculus virtual reality content. Additionally, Meta has recently diversified its revenue streams through the introduction of e-commerce and payment services, further solidifying its position as a leader in the technology and social media industries.

Meta’s Business Model Canvas

The business model canvas is a strategic management tool used to visually represent a company’s business model. It consists of nine key elements that help businesses to understand their customers, market, and the value they provide to their customers. These nine elements include Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Customer Segments:

– Meta Platforms targets a broad range of customer segments, including individual users, businesses, advertisers, and developers.
– The company caters to diverse demographic groups, including different age groups and geographical locations.
– Meta Platforms also focuses on building relationships with developers and content creators to maintain a strong developer community.

Value Propositions:

– Meta Platforms provides a range of value propositions to its customers, including social networking services, virtual reality experiences, messaging services, and advertising opportunities.
– The company’s presence across multiple platforms also adds value to its customers by offering a seamless and integrated experience.


– Meta Platforms uses various channels to reach its customers, including its social media platforms, app stores, partner websites, and virtual reality stores.
– The company also leverages its advertising and marketing efforts to promote its products and services.

Customer Relationships:

– Meta Platforms focuses on building long-term customer relationships by providing personalized experiences, offering customer support, and gathering feedback from its users.
– The company also maintains a strong engagement with its developer community to ensure continuous innovation and growth.

Revenue Streams:

– Meta Platforms generates revenue through advertising sales on its social networking platforms, sales of virtual reality products, app store sales, and developer fees.
– The company also earns revenue through subscription services and other premium features on its platforms.

Key Resources:

– Key resources for Meta Platforms include its technology infrastructure, data centers, software development teams, and its user base.
– The company’s intellectual property and patents are also crucial resources for its business model.

Key Activities:

– Meta Platforms’ key activities include continuous platform development, content moderation, user acquisition and engagement, advertising sales, and research and development for new technologies and features.
– The company also engages in strategic partnerships and acquisitions to further its business objectives.

Key Partners:

– Meta Platforms relies on key partnerships with device manufacturers, app developers, content creators, and advertising agencies to expand its reach and offerings.
– The company also collaborates with various technology and innovation partners to enhance its products and services.

Cost Structure:

– The cost structure of Meta Platforms includes expenses related to research and development, infrastructure maintenance, personnel costs, marketing and advertising expenses, and legal and regulatory compliance.
– The company also incurs costs related to content moderation and data security to maintain user trust and safety.

Meta Platform’s Competitors

Meta Platforms, Inc., formerly known as Facebook, Inc., faces significant competition in the tech industry. Some of its top competitors include Google, Apple, Amazon, Snap Inc., and Twitter. These companies all offer their own social media platforms, messaging applications, and advertising services, which directly compete with Meta’s offerings. Additionally, they are all key players in the development of new technologies and digital products, making the competition fierce in the ever-evolving tech landscape.

Meta’s SWOT Analysis


1. Strong brand recognition and global presence
2. Diversified revenue streams from advertising, virtual reality, and hardware
3. Large user base across multiple platforms (Facebook, Instagram, WhatsApp)
4. Ongoing investment in research and development for new technologies


1. Privacy and data security concerns
2. Dependence on advertising revenue
3. Negative public perception and scrutiny
4. Declining user engagement on some platforms


1. Expansion into new markets and industries (e.g. virtual reality, e-commerce)
2. Monetization of messaging platforms (e.g. WhatsApp)
3. Development of new products and services


1. Increasing competition from other social media platforms
2. Regulatory challenges and legal issues
3. Rapidly changing consumer behaviors and trends
4. Potential negative impact of misinformation and fake news on user trust.

Concluding Analysis

In conclusion, Meta Platforms, Inc. has established a strong and innovative business model that leverages the power of social media and technology to create new opportunities for businesses and individuals alike. As an analyst, I believe that the future of Meta Platforms, Inc. is promising with its continued focus on virtual and augmented reality, e-commerce, and other emerging technologies. With its diversified portfolio and strong user base, Meta has the potential to remain a major player in the tech industry for years to come. I am excited to see how the company will continue to evolve and shape the digital landscape in the years ahead.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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