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Marsh McLennan Business Model Canvas

Marsh Mclennan Business Model Canvas
Photo by John Schnobrich, Edited by Grey Knight

A Brief History of Marsh McLennan

Marsh & McLennan Companies, Inc. is a global professional services firm that provides risk, strategy, and people solutions. The company was established in 1905 when Henry W. Marsh and Donald R. McLennan joined forces to create a world-class insurance brokerage and risk management consulting firm. Over the years, the company has grown and expanded its services to include insurance, reinsurance, risk management, investment management, and consulting.

In the 1950s, Marsh & McLennan expanded internationally, opening offices in Europe, Asia, and Latin America. The company continued to grow through acquisitions and strategic partnerships, further solidifying its position as a leader in the professional services industry.

In 2001, Marsh & McLennan suffered a major setback when its headquarters in the World Trade Center was destroyed during the September 11th terrorist attacks. Despite this devastating loss, the company quickly restructured and rebuilt its business operations.

Today, Marsh & McLennan Companies, Inc. is a Fortune 500 company with over 75,000 employees and annual revenues exceeding $17 billion. The company continues to be a trusted advisor to businesses, governments, and individuals around the world, helping them navigate the complexities of risk and develop sustainable strategies for success.

Marsh Mclennan History

Who Owns Marsh McLennan?

Marsh & McLennan Companies, Inc. is a publicly traded company, so it is owned by its shareholders. The top 10 shareholders of Marsh & McLennan Companies, Inc. as of the latest available information are:

1. Vanguard Group, Inc.
2. BlackRock, Inc.
3. State Street Corporation
4. T. Rowe Price Associates, Inc.
5. Fidelity Management & Research Company
6. Northern Trust Corporation
7. Massachusetts Financial Services Company
8. Capital Research & Management Company
9. Capital World Investors
10. Geode Capital Management, LLC

These institutional investors hold significant stakes in the company and play a role in its governance and strategic direction.

Marsh McLennan Mission Statement

Marsh & McLennan Companies, Inc. is committed to delivering exceptional service and expertise to its clients in the areas of risk, strategy and people. Their mission statement is centered around their dedication to providing innovative solutions, fostering a culture of collaboration and diversity, and creating long-lasting value for their clients, colleagues, and communities. Through their strong ethical business practices and focus on sustainability, they strive to make a positive impact on the world.

How Marsh McLennan Makes Money?

Marsh & McLennan Companies, Inc. operates as a professional services firm, providing advice and solutions in risk, strategy, and human capital management. The company primarily makes money through its various segments, including risk and insurance services, consulting, and investment management. Its revenue streams come from providing clients with insurance brokerage, risk management, and reinsurance services, as well as offering consulting services in areas such as health, wealth, and career, as well as investment management services. Through these diverse offerings, Marsh & McLennan Companies generates revenue through fees and commissions, as well as through asset management fees.

Marsh McLennan Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that allows businesses to understand, analyze, and design their business model. It is a visual chart with nine blocks, outlining key aspects of a company’s value proposition, customer segments, revenue streams, and more. This tool allows companies to comprehensively understand and communicate their business model, making it easier to identify potential improvements and opportunities for growth.

Customer Segments:

1. Marsh & McLennan Companies, Inc. focuses on serving a diverse set of customer segments, including global corporations, government entities, non-profit organizations, and small to medium-sized enterprises.
2. The company also targets specific industries such as insurance, risk management, talent and human capital, and strategic consulting services.

Value Propositions:

1. Marsh & McLennan Companies, Inc. offers a comprehensive portfolio of risk, strategy, and people solutions, tailored to meet the individual needs of their diverse client base.
2. The company provides expertise in areas such as risk management, digital transformation, and talent acquisition, delivering valuable insights and innovative solutions to address complex business challenges.


1. Marsh & McLennan Companies, Inc. leverages a multi-channel approach, utilizing a combination of direct sales, partnerships, and digital platforms to reach and engage with clients.
2. The company also relies on its extensive global network and industry expertise to establish and maintain strong relationships with clients and strategic partners.

Customer Relationships:

1. The company prioritizes building long-term, value-driven relationships with clients, focusing on delivering exceptional customer service and tailored solutions to address specific business needs.
2. Marsh & McLennan Companies, Inc. also emphasizes proactive communication, collaboration, and ongoing support to ensure client satisfaction and retention.

Revenue Streams:

1. The primary revenue streams for Marsh & McLennan Companies, Inc. are generated through professional services, including risk consulting, insurance brokerage, and talent and human capital management.
2. The company also earns revenue from technology and data solutions, as well as strategic advisory services, contributing to a diversified revenue stream.

Key Resources:

1. Marsh & McLennan Companies, Inc. has a wealth of key resources, including a global network of talented professionals, cutting-edge technology and data analytics, and strategic partnerships with leading industry players.
2. The company also relies on its strong brand reputation, intellectual property, and proprietary methodologies to deliver value to clients.

Key Activities:

1. Key activities for Marsh & McLennan Companies, Inc. include risk assessment and management, insurance brokerage, talent and human capital consulting, and strategic advisory services.
2. The company also focuses on continual innovation, research and development, and talent development to drive growth and maintain industry leadership.

Key Partners:

\1. Marsh & McLennan Companies, Inc. collaborates with a range of key partners, including insurance carriers, technology providers, industry associations, and academic institutions, to enhance its service offerings and capabilities.
2. The company also works closely with regulators, government agencies, and non-governmental organizations to address emerging industry challenges and drive positive change.

Cost Structure:

1. The cost structure for Marsh & McLennan Companies, Inc. includes expenses related to employee compensation, technology investments, marketing and sales efforts, and professional services delivery.
2. The company also incurs costs associated with research and development, regulatory compliance, and strategic partnerships, aiming to optimize efficiency and maximize value for clients.

Marsh McLennan’s Competitors

Marsh & McLennan Companies, Inc. is a global professional services firm providing advice and solutions in the areas of risk, strategy, and people. They offer consulting, insurance brokerage, and risk management services to clients worldwide. Some of their top competitors in the industry include Aon plc, Willis Towers Watson, Arthur J. Gallagher & Co., Brown & Brown, Inc., and Lockton Companies. These companies also provide similar services in the risk management and insurance brokerage space, and compete with Marsh & McLennan for clients and market share.

Marsh McLennan SWOT Analysis


1. Strong global presence with operations in more than 100 countries.
2. Diverse portfolio of services including risk, strategy, and people consulting.
3. Well-established brand and reputation in the insurance and professional services industry.
4. Robust financial performance and stable revenue growth.
5. Strong network of clients and partnerships.


1. Vulnerability to economic downturns due to its reliance on the financial services industry.
2. Fierce competition from other global insurance and consulting firms.
3. Limited presence in certain emerging markets.


1. Increasing demand for risk management and consulting services from businesses across different industries.
2. Growing need for cyber security and data protection services.
3. Expansion into emerging markets such as Asia and Latin America.


1. Regulatory changes and compliances in different regions.
2. Fluctuations in the global economy and financial markets.
3. Rapid technological advancements and potential disruption in traditional insurance and consulting services.

Concluding Analysis

In conclusion, Marsh & McLennan Companies, Inc. has a robust and diverse business model that positions them well for future growth and success. Through their four distinct operating segments, they are able to provide a wide range of services to their clients and adapt to changing market conditions. With the continued expansion into new and emerging markets, as well as their focus on technological innovation, I am optimistic about the company’s future prospects. It is evident that Marsh & McLennan Companies, Inc. is well-equipped to navigate the evolving landscape of the insurance and consulting industries, and I anticipate continued growth and success for the company in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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