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Linde Business Model Canvas

Linde Business Model Canvas
Photo By Kelly, Edited By Grey Knight

A Brief History of Linde

Linde plc is a multinational industrial gas company that was formed in 2018 following the merger of Linde AG and Praxair Inc. The roots of Linde AG can be traced back to 1879, when Carl von Linde, a German engineer, founded the company in Wiesbaden, Germany. Linde AG played a pivotal role in the development and commercialization of industrial gases, such as oxygen and nitrogen, and quickly expanded its operations internationally.

Praxair Inc., on the other hand, was founded in 1907 in Buffalo, New York, and also grew to become a global leader in the production and distribution of industrial gases. Over the years, both Linde AG and Praxair Inc. established a strong presence in various industries, including healthcare, manufacturing, and energy.

The merger of Linde AG and Praxair Inc. in 2018 created Linde plc, now one of the largest industrial gas companies in the world. The company operates in over 100 countries and serves a wide range of customers, from small businesses to large corporations. Linde plc continues to innovate in the field of industrial gases, constantly developing new technologies to meet the evolving needs of its customers.

Today, Linde plc is a leading provider of industrial, process, and specialty gases, as well as engineering and gas equipment worldwide, with a strong commitment to sustainability and environmental responsibility.

Who Owns Linde?

Linde plc, a global industrial gases and engineering company, has a diverse group of shareholders who collectively own its stock. The company’s ownership is spread out among various institutional and individual investors, making it difficult to pinpoint a single owner. Linde plc is listed on several stock exchanges, including the New York Stock Exchange and the Frankfurt Stock Exchange, which allows investors from around the world to own shares in the company. As of the most recent data available, the top 10 shareholders of Linde plc are as follows:

1. The Vanguard Group
2. BlackRock Inc.
3. State Street Corporation
4. Capital Research and Management Company
5. Norges Bank Investment Management
6. Massachusetts Financial Services Company
7. UBS Group AG
8. Deutsche Bank AG
9. Capital Group Companies
10. Bank of America Corporation

These shareholders collectively hold a significant portion of Linde plc’s stock and have a vested interest in the company’s performance and success.

Linde Mission Statement

Linde plc’s mission is to be the leading global supplier of industrial gases and engineering solutions, providing customers with innovative technologies and sustainable products that improve their operations and drive progress in various industries. We are dedicated to delivering reliable and high-quality products and services, while also prioritizing safety, environmental responsibility, and customer satisfaction. Through continuous innovation and a commitment to excellence, we strive to meet the evolving needs of our customers and create long-term value for our stakeholders.

How Linde Makes Money?

Linde plc operates by providing industrial gases and engineering solutions to various industries, including manufacturing, healthcare, and energy. The company makes money through several revenue streams, including the sale and distribution of gases, equipment, and related services. Linde also generates revenue through long-term contracts with customers for the supply of industrial gases, as well as through leasing and sales of gas equipment and related products. Additionally, the company provides engineering and project management services, generating additional revenue from the design, construction, and commissioning of gas plants and related infrastructure. Overall, Linde plc’s business model is built on the sale, distribution, and long-term supply of industrial gases, as well as the provision of engineering and project management services to a wide range of industries.

Linde’s Business Model Canvas

The Business Model Canvas is a strategic management tool that allows companies to visualize and assess the key components of their business model. It provides a comprehensive overview of the organization and helps in identifying potential areas for improvement and growth. In this business model canvas, we will outline the key aspects of Linde plc’s business model, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

Customer Segments:

1. Industrial customers
2. Healthcare and life sciences customers
3. Research and development institutions
4. Food and beverage industry
5. Electronic and semiconductor manufacturers

Value Propositions:

1. Industry-leading industrial gases and engineering solutions
2. Innovative healthcare and medical gas products and services
3. Cutting-edge research and development support
4. High-purity gases and chemicals for semiconductor manufacturing
5. Food-grade gases and equipment for the food and beverage industry


1. Global network of sales and distribution centers
2. Online platforms for product information and ordering
3. Direct sales and technical support teams
4. Partnerships and alliances with industry leaders
5. Training centers for customer education and development

Customer Relationships:

1. Personalized customer service and support
2. Tailored solutions and product development
3. Ongoing technical assistance and troubleshooting
4. Regular communication through newsletters and industry updates
5. Customer feedback and input for continuous improvement

Revenue Streams:

1. Sales of industrial and healthcare gases
2. Equipment and engineering services
3. Research and development collaborations
4. Licensing and technology transfer
5. After-sales services and support contracts

Key Resources:

1. Production facilities and gas plants
2. R&D laboratories and technical expertise
3. Distribution network and logistics infrastructure
4. Brand reputation and customer relationships
5. Intellectual property and patents

Key Activities:

1. Gas production and purification
2. Research and development
3. Sales and marketing
4. Customer service and support
5. Quality control and regulatory compliance

Key Partners:

1. Suppliers of raw materials and equipment
2. Technology and engineering partners
3. Distributors and resellers
4. Research and academic institutions
5. Industry associations and regulatory bodies

Cost Structure:

1. Production and material costs
2. Research and development expenses
3. Sales and marketing costs
4. Distribution and logistics
5. Operational and administrative expenses

Linde’s Competitors

Linde plc faces strong competition in the industrial gas industry from several key players. Some of its top competitors include Air Products and Chemicals, Inc., Praxair, Inc., Air Liquide S.A., Messer Group, and Taiyo Nippon Sanso Corporation. These companies also specialize in the production and distribution of industrial gases and thereby represent significant competition for Linde plc in the global market.

Linde SWOT Analysis


1. Strong global presence with operations in over 100 countries
2. Leading market position in industrial gases and engineering
3. Diverse product portfolio serving various industries
4. Strong research and development capabilities


1. Dependence on a few key customers for a significant portion of revenue
2. Exposure to commodity price fluctuations
3. Limited presence in emerging markets


1. Growing demand for industrial gases in the healthcare and electronics industries
2. Expansion into developing markets with increasing industrial activities
3. Potential for mergers and acquisitions to strengthen market position


1. Intense competition in the industrial gases market
2. Economic downturns impacting demand for industrial gases
3. Regulatory changes impacting operations and costs

Concluding Analysis

So, as I wrap up my analysis of Linde plc’s business model, I can’t help but feel optimistic about the future of the company. With a strong focus on innovation, sustainability, and customer satisfaction, Linde plc is well-positioned to continue its growth and success in the global industrial gases market. The company’s strategic partnerships, operational efficiency, and commitment to excellence make it a standout player in the industry. From my perspective as an analyst, I see a bright future ahead for Linde plc, and I’m excited to see how the company will continue to evolve and thrive in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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