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GSK Business Model Canvas

GSK Business Model Canvas
Photo by National Cancer Institute, Edited by Grey Knight

A Brief History of GSK

GSK plc, formerly known as GlaxoSmithKline, was founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham, two of the world’s leading pharmaceutical companies. However, both Glaxo Wellcome and SmithKline Beecham have long histories dating back to the 19th century.

Glaxo Wellcome was established in 1995 when Glaxo plc and Wellcome plc merged, forming one of the largest pharmaceutical companies in the world. Glaxo, originally founded in New Zealand in 1873, and Wellcome, founded in London in 1880, both had a strong presence in the development and commercialization of pharmaceuticals.

On the other hand, SmithKline Beecham was a result of the 1989 merger between SmithKline Beckman Corporation and Beecham Group plc. SmithKline Beckman had its beginnings in Philadelphia in the mid-1800s, while Beecham Group, a British company, was founded in 1859 and was initially involved in producing medical products and then later expanded into pharmaceuticals.

After the merger in 2000, GSK plc became one of the largest pharmaceutical companies in the world, focusing on research, development, and manufacturing of pharmaceutical and healthcare products. The company has since expanded its global reach and continues to be a major player in the pharmaceutical industry.

Who Owns GSK?

GSK plc, formerly known as GlaxoSmithKline, is a pharmaceutical company headquartered in the United Kingdom. The company is publicly listed on the London Stock Exchange and is owned by a wide range of institutional and individual investors. The top 10 shareholders of GSK plc as of the most recent data available include major investment firms such as BlackRock, Vanguard, and Capital Group, as well as individual investors like Neil Woodford and Legal & General. These shareholders represent a diverse range of interests and investment strategies, reflecting the global reach and appeal of GSK plc as a leading player in the pharmaceutical industry.

GSK Mission Statement

GSK Strategy

GSK plc is committed to improving the quality of human life by enabling people to do more, feel better, and live longer. They aim to achieve this through their innovative pharmaceutical, vaccine, and consumer healthcare products, and by addressing global health challenges through research and development. GSK plc is dedicated to being a responsible company, ensuring that their products are safe, effective, and affordable and that they are working towards a sustainable future for all.

How GSK Makes Money?

GSK plc operates on a diversified business model focused on pharmaceuticals, vaccines, and consumer healthcare products. The company makes money primarily through the sale of prescription drugs and vaccines, as well as over-the-counter consumer healthcare products such as pain relievers, toothpaste, and vitamins. Revenue streams also include royalties from the licensing of its intellectual property, as well as income from collaborations and partnerships with other pharmaceutical companies. Additionally, GSK earns revenue from its research and development efforts and from government contracts for the supply of vaccines. Overall, GSK’s business model is centered on innovation, research, and the commercialization of healthcare products and services.

GSK Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual overview of the key components of a business model. It allows companies to analyze and develop their business model in a clear and structured way. The canvas consists of nine essential building blocks that outline the key aspects of a business and how they interact with each other.

Customer Segments:

– GSK plc caters to various customer segments, including healthcare professionals, pharmacies, hospitals, and patients.
– The company also targets governments and international organizations as potential customers for their pharmaceutical products and vaccines.

Value Propositions:

– GSK plc is committed to providing high-quality pharmaceutical products and vaccines that improve the health and well-being of individuals and communities.
– The company offers innovative and effective treatments for a wide range of medical conditions, addressing the unmet needs of patients and healthcare providers.


– GSK plc distributes its products through a network of wholesalers, retailers, and e-commerce platforms.
– The company also engages in direct sales and marketing efforts to reach healthcare professionals and patients.

Customer Relationships:

– GSK plc maintains strong relationships with healthcare professionals through educational initiatives, training programs, and clinical support.
– The company also places a strong emphasis on fostering trust and engagement with patients by providing reliable information and support services.

Revenue Streams:

– GSK plc generates revenue through the sale of pharmaceutical products, vaccines, and consumer healthcare items.
– The company also earns income from licensing agreements and collaborations with other pharmaceutical companies.

Key Resources:

– GSK plc’s key resources include research and development capabilities, manufacturing facilities, distribution networks, and a talented workforce.
– The company also relies on intellectual property rights and regulatory approvals to protect its products and innovations.

Key Activities:

– Research and development activities are central to GSK plc’s business model, driving innovation and the development of new products and treatments.
– The company also engages in marketing and sales efforts, manufacturing operations, and regulatory compliance activities.

Key Partners:

– GSK plc collaborates with various partners, including academic institutions, research organizations, contract manufacturing firms, and distribution partners.
– The company also forms strategic alliances with other pharmaceutical companies and technology providers to enhance its product portfolio and capabilities.

Cost Structure:

– GSK plc’s cost structure includes expenses related to research and development, manufacturing, marketing and sales, distribution, and regulatory compliance.
– The company also incurs costs associated with talent acquisition, intellectual property protection, and ongoing operational activities.

GSK’s Competitors

GSK plc, a global healthcare company, faces competition from other major pharmaceutical and consumer healthcare companies. Some of its top competitors include Pfizer Inc., Johnson & Johnson, Novartis AG, Sanofi SA, and Roche Holding AG. These companies compete with GSK in areas such as pharmaceutical research and development, consumer healthcare products, and the sale of prescription medications. GSK plc must innovate and stay ahead of the competition in order to maintain its position in the market.

GSK SWOT Analysis


1. Strong global presence and brand recognition
2. Diversified portfolio of pharmaceutical and healthcare products
3. Focus on research and development for innovative treatments
4. Robust financial performance and stable revenue streams


1. Legal and regulatory challenges in various markets
2. Dependence on a few key products for a significant portion of revenue
3. Limited presence in emerging markets compared to some competitors
4. Concerns about the effectiveness and safety of some products


1. Expansion into emerging markets for untapped growth potential
2. Increasing demand for healthcare products and treatments worldwide
3. Strategic partnerships and collaborations for new product development
4. Growing focus on personalized medicine and targeted therapies


1. Intense competition from other pharmaceutical companies
2. Pricing pressures and healthcare reforms impacting profitability
3. Regulatory scrutiny and potential fines for non-compliance
4. Patent expirations and generic competition affecting revenue streams

Concluding Analysis

In conclusion, GSK plc has a robust and diversified business model that has enabled the company to thrive in the competitive pharmaceutical industry. Their focus on research and development, along with their strong portfolio of innovative products, ensures that they are well-positioned for future growth. As an analyst, I am optimistic about the future of GSK plc. With their strategic partnerships, pipeline of potential blockbuster drugs, and commitment to global health, GSK is poised to continue its success and make a significant impact in the pharmaceutical industry for years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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