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GE Business Model Canvas

General Electric Business Model Canvas
Source: wikimedia, Edited By Grey Knight

A Brief History of GE

General Electric Company, also known as GE, was founded in 1892 by the merger of Edison General Electric Company and Thomson-Houston Company. The company was originally established in Schenectady, New York, and was one of the original 12 companies listed on the Dow Jones Industrial Index.
Throughout its long history, GE has been a leader in innovation and technology, pioneering advancements in numerous fields including electricity generation, lighting, transportation, and healthcare.
Over the years, GE has expanded its reach globally and has become a diversified conglomerate with interests in various industries such as aviation, renewable energy, and digital solutions.
Despite its long-standing success, GE faced financial challenges in the late 2010s, leading to significant restructuring efforts and divestitures of various businesses.
Today, GE continues to be a major player in the global market and remains a symbol of American industrial innovation and entrepreneurship.

Who Owns GE?

General Electric Company, a multinational conglomerate with a diverse range of products and services, is owned by a wide range of institutional and individual investors. The top 10 shareholders of General Electric Company as of the latest available information are typically large institutional investment funds and mutual funds. These top shareholders may include the likes of Vanguard Group, BlackRock, State Street Corporation, T. Rowe Price, and Capital Group, among others. As of now, the exact ranking and percentage ownership of each of these top shareholders are subject to change as per the latest filings and reports. It should be noted that individual investors and other institutional investors also hold significant stakes in General Electric Company’s ownership.

GE Mission Statement

General Electric Company’s mission statement is to invent the next industrial era, to build, move, power, and cure the world. They aim to create innovative solutions that will help drive the progress of society and improve the lives of people everywhere. Their dedication to advancing technology and developing sustainable, energy-efficient solutions is at the core of their mission to contribute to a better future for the world.

How GE Makes Money?

General Electric Company (GE) operates through multiple business segments including aviation, healthcare, power, and renewable energy. The company makes money primarily through the sale of products and services within these segments, such as aircraft engines, medical devices, and power generation equipment. GE also generates revenue through long-term service agreements, leasing arrangements, and financing options for its industrial equipment. Additionally, the company earns income from its investment and lending activities through its financial services arm, GE Capital. Overall, GE’s diverse revenue streams contribute to its overall business model and financial success.

GE Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It consists of nine key components that help businesses understand and analyze their value proposition, customer segment, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

Customer Segments:

– General Electric’s customer segments include businesses, government agencies, and individual consumers.
– The company serves a wide range of industries such as healthcare, energy, aviation, and manufacturing.
– The customer segments are diverse in terms of size, geographic location, and needs.

Value Propositions:

– General Electric offers innovative products and services that help customers improve productivity, efficiency, and sustainability.
– The company’s value proposition is centered around technology, reliability, and expertise.
– General Electric provides solutions that address the unique challenges of each customer segment.


– General Electric uses various distribution channels such as direct sales, online platforms, and third-party distributors.
– The company also leverages partnerships and alliances to reach new customers.
– General Electric’s channels are designed to provide seamless access to its products and services.

Customer Relationships:

– General Electric builds strong customer relationships through personalized solutions, ongoing support, and customer feedback.
– The company uses customer relationship management tools to track and manage interactions with its clients.
– General Electric focuses on long-term partnerships and repeat business with its customers.

Revenue Streams:

– General Electric generates revenue through the sale of products, services, and licensing agreements.
– The company also earns income from maintenance contracts and aftermarket sales.
– Revenue streams are diversified across different business units and geographic regions.

Key Resources:

– General Electric’s key resources include its technology, manufacturing facilities, intellectual property, and human capital.
– The company also relies on its global brand, distribution network, and financial resources.
– Key resources are essential for delivering the company’s value proposition and maintaining a competitive edge.

Key Activities:

– General Electric’s key activities include research and development, manufacturing, sales, and marketing.
– The company also focuses on service delivery, customer support, and supply chain management.
– Key activities are aligned with the company’s value proposition and customer needs.

Key Partners:

– General Electric collaborates with various partners such as suppliers, distributors, technology providers, and industry associations.
– The company also forms strategic alliances with other businesses to expand its market reach and capabilities.
– Key partners play a crucial role in enhancing General Electric’s value proposition and offering holistic solutions to customers.

Cost Structure:

– General Electric’s cost structure includes expenses related to production, marketing, sales, research and development, and overhead.
– The company also incurs costs associated with human resources, distribution, and customer support.
– Cost structure is managed to ensure the company’s profitability and sustainability.

GE’s Competitors

General Electric Company, a multinational conglomerate, faces stiff competition from various companies in the global market. Some of its top competitors include Siemens AG, Honeywell International Inc., United Technologies Corporation, ABB Ltd, and Toshiba Corporation. These companies are also major players in the industrial and technology sectors, offering similar products and services, which makes competition in innovation and market share a priority for General Electric.

GE SWOT Analysis


1. Strong global presence and brand recognition.
2. Diversified portfolio of products and services.
3. Strong focus on innovation and research.
4. Strong financial performance and stability.
5. Strong supply chain and distribution network.


1. Decline in certain business segments.
2. Legal and regulatory challenges.
3. High levels of debt.
4. Dependence on certain markets and industries.
5. Management and leadership challenges.


1. Expansion into emerging markets.
2. Growth in renewable energy and healthcare sectors.
3. Strategic partnerships and acquisitions.
4. Technological advancements and digital transformation.
5. Growing demand for industrial Internet of Things (IIoT) solutions.


1. Intense competition from global and regional players.
2. Economic and political instability in certain markets.
3. Rapid technological advancements and obsolescence.
4. Fluctuations in raw material prices.
5. Regulatory changes impacting business operations.

Concluding Analysis

I believe that General Electric Company’s business model is well-positioned for future success. Their focus on technology and innovation, coupled with a diverse portfolio of products and services, sets them apart in the market. As an analyst, I am optimistic about the company’s potential for growth and continued profitability. With a strong commitment to sustainability and a vision for the future, I see General Electric Company continuing to be a force in the industry for years to come. Their ability to adapt and evolve, along with their dedication to delivering value to customers, makes them a solid choice for investment and a company to watch in the coming years.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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