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Exxon Mobil Business Model Canvas

Exxon Mobil Business Model Canvas
Source: businessreport, Edited By Grey Knight

A Brief History of Exxon Mobil

Exxon Mobil Corporation, often referred to as Exxon Mobil is a multinational oil and gas corporation headquartered in Irving, Texas. The company was formed in 1999 through the merger of Exxon and Mobil, two of the world’s largest oil companies.

Exxon traces its roots to the founding of the Standard Oil Company by John D. Rockefeller in 1870, which quickly became the dominant player in the oil industry. Mobil, on the other hand, was originally founded in 1911 as the Standard Oil Company of New York (Socony). Over the years, both companies expanded their operations globally and became leaders in the oil and gas industry.

ExxonMobil has a long history of involvement in the oil industry, including pioneering major technological and engineering advancements. The company has been involved in numerous significant oil discoveries and developments, and it has also faced controversy and criticism for its environmental and social impact.

In recent years, ExxonMobil has diversified its operations to include petrochemicals, natural gas, and alternative energy sources. The company has faced challenges related to fluctuating oil prices, geopolitical instability, and increasing regulatory scrutiny.

Who Owns Exxon Mobil?

ExxonMobil continues to be one of the world’s largest publicly traded companies and is a major player in the global energy sector.

Exxon Mobil Corporation is publicly traded on the stock market, meaning it is owned by a diverse array of shareholders. The top 10 shareholders of Exxon Mobil Corporation as of January 2021 are:

1. The Vanguard Group, Inc.
2. BlackRock, Inc.
3. State Street Corp
4. Northern Trust Corp
5. Capital Research & Management Co.
6. Wellington Management Company, LLP
7. Geode Capital Management, LLC
8. Bank of America Corp
9. Goldman Sachs Group, Inc.
10. Morgan Stanley

These institutional investors and asset management firms represent a broad base of ownership for Exxon Mobil Corporation, with each holding a varying percentage of the company’s outstanding shares.

Exxon Mobil Mission Statement

ExxonMobil's Mission Statement

Exxon Mobil Corporation’s mission statement is to provide energy responsibly, to contribute to the economic and social well-being of the communities it operates, and to adhere to the highest standards of integrity and ethical behavior. They strive to develop cutting-edge technologies and innovative solutions to meet the world’s growing energy needs while minimizing environmental impact and addressing the challenges of climate change. Exxon Mobil is committed to sustainable development and serving as a responsible corporate citizen in all its operations.

How Exxon Mobil Makes Money?

Exxon Mobil Corporation operates as an energy company, engaging in the exploration, production, transportation, and sale of crude oil and natural gas. The company makes money primarily through the sale of petroleum products, including gasoline, diesel, and jet fuel, as well as through the sale of natural gas and chemicals. Exxon Mobil also generates revenue from its operations in refining, which involves converting crude oil into various products, and from its downstream operations, which encompass the marketing and distribution of its products to consumers and businesses around the world. Additionally, the company earns income from its investments in alternative energy sources and renewable energy technologies.

Exxon Mobil’s Business Model Canvas

The Business Model Canvas is a strategic management tool used to visualize and organize key elements of a business in a single diagram. It encompasses nine essential components that help to understand the business model of a company, identify key activities, and create a sustainable and profitable business strategy.

Customer Segments:

1. Exxon Mobil Corporation focuses on serving a diverse range of customer segments, including individual consumers, commercial customers, and industrial clients.
2. The company also targets businesses and industries in various sectors, such as transportation, manufacturing, and energy production.

Value Propositions:

1. Exxon Mobil offers high-quality and reliable energy products, including petroleum, natural gas, and petrochemicals, to meet the diverse needs of its customers.
2. The company is committed to innovation, sustainability, and environmental responsibility, providing value through technological advancements and environmental stewardship.


1. Exxon Mobil utilizes a multi-channel distribution network, including direct sales, wholesalers, distributors, and retail outlets to reach its customer segments.
2. The company also leverages digital channels, online platforms, and e-commerce solutions to engage with customers and deliver its products and services.

Customer Relationships:

1. Exxon Mobil cultivates strong customer relationships through personalized service, technical support, and tailored solutions to meet customer demands and preferences.
2. The company also focuses on building long-term partnerships with its customers, providing ongoing value and support.

Revenue Streams:

1. The primary revenue streams for Exxon Mobil come from the sale of petroleum products, natural gas, and petrochemicals to its customer segments.
2. The company also generates revenue through licensing agreements, joint ventures, and investment activities in the energy sector.

Key Resources:

1. Exxon Mobil’s key resources include its extensive reserves of oil and gas, refineries, petrochemical plants, and distribution infrastructure.
2. The company also values its research and development capabilities, technological expertise, and human capital as critical resources for its operations.

Key Activities:

1. The key activities of Exxon Mobil involve the exploration, extraction, refining, and distribution of energy products, as well as research and development of new technologies.
2. The company also engages in strategic partnerships, mergers, and acquisitions to expand its business and strengthen its market position.

Key Partners:

1. Exxon Mobil collaborates with various partners, including suppliers, distributors, government agencies, and industry stakeholders to support its operations and achieve its business objectives.
2. The company also partners with research institutions, universities, and technology companies to drive innovation and develop sustainable solutions.

Cost Structure:

1. The cost structure of Exxon Mobil includes expenses related to exploration, production, refining, marketing, and distribution of energy products, as well as research and development investments.
2. The company also incurs costs associated with environmental compliance, workforce management, and asset maintenance to ensure efficient operations and sustainable growth.

Exxon Mobil’s Competitors

Exxon Mobil Corporation faces fierce competition in the global energy industry. Some of its top competitors include Chevron Corporation, Royal Dutch Shell, BP plc, Total SE, and ConocoPhillips. These companies are also major players in the oil and gas sector, with operations spanning exploration, production, refining, and marketing. The competition among these industry giants is driven by factors such as technological innovation, cost efficiencies, and market demand for energy products. Exxon Mobil Corporation must continually adapt and evolve to stay competitive in this dynamic and highly competitive landscape.

Exxon Mobil SWOT Analysis


1. Strong global presence and brand recognition
2. Diversified business portfolio across oil, natural gas, and petrochemicals
3. Robust financial performance and strong cash flow
4. Well-established network of refineries and distribution channels


1. High dependence on fluctuating oil prices
2. Environmental and social responsibility concerns
3. Rising competition in the renewable energy sector


1. Expansion into renewable energy sources and technologies
2. Strategic acquisitions and partnerships for growth
3. Increasing demand for natural gas as a cleaner alternative to coal


1. Volatile geopolitical and economic factors impacting oil prices
2. Regulatory and legal challenges related to environmental impact
3. Growing public scrutiny and pressure to shift towards sustainable energy solutions.

Concluding Analysis

In conclusion, Exxon Mobil Corporation holds a strong position in the global energy market with its diversified business model and focus on innovation and sustainability. As an analyst, I believe that the company’s commitment to adapting to the changing energy landscape and continued investment in new technologies will ensure its success in the future. With a solid foundation and a clear vision for growth, Exxon Mobil is well-positioned to navigate the challenges and opportunities that lie ahead in the energy industry. Overall, I am optimistic about the future of the business and look forward to seeing how Exxon Mobil continues to drive value for its stakeholders.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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