Close this search box.

Enbridge Business Model Canvas

Enbridge Business Model Canvas
Photo by Barthy Bonhomme, edited by Grey Knight

A Brief History of Enbridge

Enbridge Inc. traces its roots back to 1949 when it was established as Interprovincial Pipe Line Company in Calgary, Alberta, Canada. Initially, its primary focus was on transporting crude oil from Alberta’s oil fields to refineries in Ontario. However, as demand for energy transportation grew, so did Enbridge’s ambitions. Throughout the decades, the company embarked on a series of strategic acquisitions and expansions, solidifying its position as a key player in the energy sector.

One of Enbridge’s significant milestones came in 1998 when it merged with IPL Energy, forming a new entity named Enbridge Inc. This merger allowed Enbridge to broaden its scope beyond oil transportation to include natural gas, liquids, and renewable energy projects.

In subsequent years, Enbridge continued its expansion efforts, both organically and through acquisitions. Notably, in 2017, Enbridge completed its acquisition of Spectra Energy Corp, a major natural gas infrastructure company based in the United States, further solidifying its position as a leading energy infrastructure provider in North America.

Enbridge’s extensive pipeline network now stretches across thousands of miles, transporting crude oil, natural gas, and other liquid fuels to key markets in Canada and the United States. Additionally, the company has diversified its operations to include renewable energy projects such as wind and solar power generation, demonstrating its commitment to sustainability and reducing its environmental footprint.

Today, Enbridge stands as one of the largest energy infrastructure companies in North America, with a workforce dedicated to delivering safe, reliable, and sustainable energy solutions. Its journey from a modest pipeline company to an industry giant is a testament to its ability to adapt to changing market dynamics while upholding its core values of integrity, safety, and community engagement.

Who Owns Enbridge?

Enbridge Inc. is a Canadian multinational energy transportation company, and its ownership is held by a large number of institutional and individual investors. The company’s top 10 shareholders, as of the most recent data available, are as follows:

1. The Vanguard Group, Inc.
2. BlackRock, Inc.
3. Capital Group Companies, Inc.
4. Fidelity Investments
5. Canada Pension Plan Investment Board
6. RBC Global Asset Management Inc.
7. TD Asset Management Inc.
8. CIBC Asset Management Inc.
9. Invesco Ltd.
10. State Street Corporation

These shareholders are indicative of the diverse array of investors that have a stake in Enbridge Inc., reflecting the company’s status as a major player in the energy industry.

Enbridge Mission Statement

Enbridge Inc. is committed to delivering energy responsibly and efficiently, striving for zero incidents involving their people, assets, or the environment. They aim to provide safe, reliable, and sustainable energy transportation and distribution, while also contributing to the prosperity and well-being of the communities they serve. Enbridge Inc. is dedicated to upholding their reputation as an industry leader, always prioritizing safety, integrity, and environmental stewardship in their operations.

Enbridge Values

How Enbridge Makes Money?

Enbridge Inc. operates as an energy infrastructure company, primarily engaging in the transportation and distribution of crude oil, natural gas, and other liquids. The company makes money through various revenue streams, including pipeline transportation, storage and terminal services, gas processing and distribution, and renewable power generation. Enbridge’s business model focuses on charging fees for the use of its pipelines and storage facilities, as well as providing related services to its customers. Additionally, the company also earns revenue from long-term transportation contracts and capacity commitments. Overall, Enbridge’s diverse revenue streams and focus on energy infrastructure investments contribute to its financial success.

Enbridge Business Model Canvas

The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances. The Business Model Canvas helps companies understand their customer segments, value propositions, channels to reach customers, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. In this article, we will delve into a detailed Business Model Canvas for Enbridge Inc.

Customer Segments:

1. Residential and commercial customers
2. Industrial and power generation customers
3. Government and regulatory bodies

Value Propositions:

1. Reliable transportation and distribution of energy products
2. Sustainable and responsible energy solutions
3. Integrated energy infrastructure
4. Expertise in energy transportation and distribution


1. Pipelines
2. Rail transportation
3. Truck transportation
4. Marine transportation

Customer Relationships:

1. Customer service support and assistance
2. Regular communication on energy infrastructure and services
3. Trust and reliability in energy delivery

Revenue Streams:

1. Transportation and distribution fees
2. Sale of energy products
3. Long-term service agreements

Key Resources:

1. Extensive pipeline network
2. Energy storage facilities
3. Engineering and technical expertise
4. Regulatory and compliance resources

Key Activities:

1. Energy transportation and distribution
2. Construction and maintenance of energy infrastructure
3. Research and development for innovative energy solutions

Key Partners:

1. Energy producers
2. Regulatory and government bodies
3. Engineering and construction firms
4. Environmental and community stakeholders

Cost Structure:

1. Operations and maintenance costs
2. Regulatory and compliance costs
3. Research and development expenses
4. Labor and human resources costs

This detailed Business Model Canvas highlights the key elements of Enbridge Inc.’s business model, illustrating the company’s focus on delivering reliable and sustainable energy solutions to its diverse customer segments.

Enbridge ‘s Competitors

Enbridge Inc. faces competition from various companies in the energy industry. Some of its top competitors include TransCanada Corporation, Kinder Morgan Inc., Enterprise Products Partners LP, Spectra Energy Partners, and Williams Companies Inc. These companies also operate in the transportation and distribution of natural gas and other energy products, and compete with Enbridge Inc. for market share and industry leadership. They each bring their own strengths and capabilities to the table, making the competition in the energy industry fierce and competitive.

Enbridge SWOT Analysis


1. Diverse portfolio of energy infrastructure assets
2. Strong presence in key North American energy markets
3. Long-term contracts provide stable revenue streams
4. Robust growth opportunities in renewable energy sector


1. Reliance on fossil fuels exposes the company to shifts in energy policies and public perception
2. Vulnerability to regulatory changes and environmental concerns
3. Heavy reliance on North American markets exposes the company to regional economic risks
4. High debt levels due to significant investment in infrastructure projects


1. Expansion and diversification into renewable energy projects
2. Increasing demand for natural gas and renewable energy sources
3. Growing investment in infrastructure projects to support energy transition
4. Potential for international expansion and strategic partnerships


1. Volatile energy prices and market fluctuations
2. Regulatory and political uncertainties
3. Environmental concerns and climate change regulations
4. Competition from other energy companies and technological disruption

Concluding Analysis

In assessing the business model of Enbridge Inc., it is clear that the company’s strategic focus on diversification and sustainability has positioned it well for future growth. With its strong portfolio of assets and commitment to innovation, Enbridge is poised to continue leading the way in the energy infrastructure industry. As an analyst, I am optimistic about the company’s potential for long-term success, especially as it continues to adapt to the ever-changing market landscape. Enbridge’s forward-thinking approach and commitment to environmental responsibility make it a compelling investment opportunity, and I look forward to seeing how the business continues to thrive in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023


Receive Daily Startup News

Explore The Pulse of Global Innovation

Delve into the latest news, trends, and insights from startup ecosystems around the world. Stay informed, inspired, and connected to the dynamic landscape of entrepreneurship.

Read by professionals from Y Combinator, AngelPad, 500 Global, and more.

login to your account