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Eli Lilly’s Business Model Canvas

Eli Lilly Business Model Canvas
Photo by Pixabay, Edited By Grey Knight

A Brief History of Eli Lilly

Eli Lilly and Company is an American pharmaceutical company founded in 1876 by Colonel Eli Lilly in Indianapolis, Indiana. The company initially focused on producing medicines and pharmaceutical products for the local market, but soon expanded its operations to a national and international scale.

In its early years, Eli Lilly and Company gained recognition for creating the insulin medication, which revolutionized the treatment of diabetes. They also developed other innovative medicines and vaccines for a range of medical conditions, including antibiotics, psychiatric medications, and cancer treatments.

Throughout its history, Eli Lilly and Company has been dedicated to research and development, continually striving to create new and improved pharmaceuticals. The company has also made significant contributions to medical science and public health, and has played a vital role in responding to global health crises, such as the HIV/AIDS epidemic and the COVID-19 pandemic.

Today, Eli Lilly and Company is one of the largest pharmaceutical companies in the world, with a strong presence in over 125 countries. The company continues to be a leader in drug innovation and is committed to improving the lives of patients through its ongoing advancements in healthcare.

Who Owns Eli Lilly?

Eli Lilly and Company is a publicly traded pharmaceutical company, which means that it is owned by its shareholders. The largest shareholders of Eli Lilly and Company are primarily institutional investors such as mutual funds, pension funds, and other investment firms. As of the most recent reports, the top 10 shareholders of Eli Lilly and Company are The Vanguard Group, BlackRock, Inc., State Street Corporation, Capital Research Global Investors, Wellington Management Company, Geode Capital Management, JP Morgan Chase & Co., Northern Trust Investments, Inc., Bank of America Corporation, and Fidelity Management & Research Company. These top shareholders play a significant role in the ownership and governance of the company.

Eli Lilly Mission Statement

Eli Lilly and Company’s mission statement is to make medicines that help people live longer, healthier, more active lives. They are committed to creating innovative and high-quality pharmaceutical products that address unmet medical needs, and to providing access to these medicines for people around the world. The company strives to do this while upholding their values of integrity, excellence, and respect for people.

How Eli Lilly Makes Money?

Eli Lilly and Company is a global pharmaceutical company that primarily makes money through the sale of prescription drugs and developing new innovative medicines. The company generates revenue from its wide range of products in various therapeutic areas such as diabetes, oncology, immunology, and neuroscience. In addition, Eli Lilly also earns income from royalties, licensing, and collaboration agreements with other pharmaceutical companies. The company’s business model focuses on investing in research and development to bring new products to market while also maintaining a strong portfolio of established medications to drive sales and profitability.

Eli Lilly’s Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It helps businesses to understand, design, and communicate their business model in a clear and concise manner. The canvas consists of 9 key components which are Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Customer Segments:

– Eli Lilly and Company primarily targets healthcare professionals, such as physicians and pharmacists, and patients who are in need of prescription medications. The company also targets healthcare facilities, such as hospitals and clinics, for the distribution of its products.

Value Propositions:

– Eli Lilly and Company offers a wide range of pharmaceutical products that are designed to improve the quality of life for patients suffering from various medical conditions. The company focuses on innovative research and development to create new and effective medications that address unmet medical needs.


– Eli Lilly and Company utilizes multiple channels to distribute its products, including sales representatives who engage with healthcare professionals, pharmacies, and hospitals. The company also uses online platforms and partnerships with other healthcare organizations to reach its target customers.

Customer Relationships:

– The company maintains customer relationships through personalized interactions with healthcare professionals and patients, providing support and information about their products. Eli Lilly and Company also values feedback and engages in ongoing communication with its customers.

Revenue Streams:

– The primary revenue stream for Eli Lilly and Company comes from the sales of its pharmaceutical products. The company may also generate revenue through licensing agreements, partnerships, and collaborations with other healthcare organizations.

Key Resources:

– Eli Lilly and Company’s key resources include its research and development capabilities, manufacturing facilities, distribution networks, and experienced employees. The company also relies on its intellectual property and patents to protect its innovations.

Key Activities:

– The key activities of Eli Lilly and Company include research and development of new drugs, clinical trials, manufacturing and quality control, marketing and sales, and regulatory compliance. The company also focuses on maintaining a strong corporate culture and fostering a spirit of innovation.

Key Partners:

– Eli Lilly and Company partners with healthcare organizations, academic institutions, and other pharmaceutical companies to collaborate on research, development, and distribution of its products. The company also works with regulatory agencies, contract research organizations, and suppliers to support its operations.

Cost Structure:

– The cost structure of Eli Lilly and Company includes expenses related to research and development, manufacturing, marketing and sales, distribution, regulatory compliance, and administrative overhead. The company also invests in talent acquisition and retention, as well as maintaining its infrastructure and technology.

In conclusion, the Business Model Canvas for Eli Lilly and Company illustrates the company’s focus on delivering innovative pharmaceutical products to its target customers, through strategic partnerships and a well-structured cost and revenue model.

Eli Lilly’s Competitors

Eli Lilly and Company faces competition from a number of other pharmaceutical companies in the industry. Some of its top competitors include:

1. Pfizer Inc.
2. Merck & Co., Inc.
3. Johnson & Johnson
4. Novartis AG
5. GlaxoSmithKline plc

These companies also operate in the pharmaceutical sector and offer a range of products and services that compete with those of Eli Lilly and Company. This competition drives innovation and helps to benefit the overall industry.

Eli Lilly SWOT Analysis


1. Strong product portfolio and pipeline in the pharmaceutical industry.
2. Global presence with operations in over 125 countries.
3. Strong focus on research and development, leading to innovative drug development.
4. Established brand reputation in the healthcare industry.


1. Dependence on a few key products for a significant portion of revenue.
2. Limited diversification in the business, with a heavy reliance on pharmaceuticals.
3. Vulnerability to patent expirations and generic competition.


1. Growing demand for healthcare and pharmaceutical products in emerging markets.
2. Expansion into biotechnology and personalized medicine.
3. Increasing focus on rare diseases and specialty drugs.


1. Intense competition from other pharmaceutical companies.
2. Regulatory challenges and changes in healthcare policies.
3. Price pressure from payers and governments.
4. Potential impact of currency fluctuations and global economic instability.

Concluding Analysis

In summary, Eli Lilly and Company has proven itself to be a resilient player in the pharmaceutical industry with a strong commitment to innovation and strategic partnerships. Their focus on research and development, coupled with a diverse portfolio of products, has positioned them well for future growth and success. As an analyst, I am optimistic about the future of the business, particularly as they continue to expand their presence in emerging markets and invest in cutting-edge technologies. With a solid business model and a dedication to improving the lives of patients, I believe Eli Lilly and Company is well poised to thrive in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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