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CrowdStrike Holdings Business Model Canvas

CrowdStrike Business Model Canvas
Photo by FlyD, Edited by Grey Knight

A Brief History of CrowdStrike

CrowdStrike Holdings, Inc. is a cybersecurity technology company founded in 2011 by George Kurtz and Dmitri Alperovitch. The company is known for developing and providing cloud-delivered endpoint protection solutions to help organizations stop breaches.

In its early years, CrowdStrike gained attention for its innovative approach to cybersecurity, including using artificial intelligence and machine learning to detect and prevent cyber threats. The company quickly established itself as a leader in the cybersecurity industry, attracting high-profile clients and receiving significant investments from venture capital firms.

In 2019, CrowdStrike went public, debuting on the NASDAQ stock exchange under the ticker symbol “CRWD.” The company’s initial public offering was highly successful, raising over $600 million and valuing the company at over $6 billion.

Since going public, CrowdStrike has continued to grow and expand its offerings, making strategic acquisitions and partnerships to further enhance its cybersecurity capabilities. The company has also been recognized for its strong financial performance and technological innovation, solidifying its position as one of the leading cybersecurity firms in the world.

Who Owns CrowdStrike Holdings?

CrowdStrike Holdings, Inc. is mainly owned by institutional investors and mutual funds. The top shareholders include Warburg Pincus, Accel Partners, and CapitalG. Additionally, the company is also owned by various individual investors, with the founders and executive team holding a significant portion of the company’s shares. The list of top 10 shareholders includes institutional investors such as T. Rowe Price, BlackRock, and Vanguard Group, as well as individual investors like George Kurtz and Dmitri Alperovitch, the co-founders of CrowdStrike. These shareholders play a significant role in the company’s governance and decision-making processes.

CrowdStrike Mission Statement

Crowdstrike Mission

CrowdStrike Holdings, Inc. is a cybersecurity technology company that aims to stop breaches by using its cloud-delivered endpoint protection. The company’s mission is to provide the best-in-class cybersecurity platform to protect its customers from cyber-attacks and data breaches. They aim to keep their customers safe from cyber threats and to continue to innovate and develop new technologies to stay ahead of emerging cyber threats. CrowdStrike strives to make the digital world a safer place for individuals and organizations.

How CrowdStrike Makes Money?

CrowdStrike Holdings, Inc. is a cybersecurity company with a business model focused on providing cloud-native endpoint security solutions. The company makes money through its subscription-based model, offering customers access to its Falcon platform and related services on a recurring basis. CrowdStrike generates revenue from subscription fees, professional services, and support and maintenance fees. The company’s revenue stream is driven by the growing demand for its advanced threat protection and endpoint security offerings, as organizations seek to protect their digital assets from increasingly sophisticated cyber threats.

CrowdStrike Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It outlines the key components that make up a business, including the customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. This tool helps companies to analyze, understand, and communicate their business model in a clear and concise manner.

Customer Segments:

1. Large Enterprises – CrowdStrike provides cybersecurity solutions to large enterprises in various industries such as finance, healthcare, and retail.
2. Small and Medium-sized Businesses (SMBs) – CrowdStrike offers tailored cybersecurity solutions to SMBs to protect their digital assets.
3. Government Organizations – CrowdStrike provides cybersecurity services to government agencies to protect against cyber threats.

Value Propositions:

1. Advanced Threat Protection – CrowdStrike offers advanced threat protection and endpoint security solutions to safeguard organizations from sophisticated cyber attacks.
2. Cloud-based Platform – CrowdStrike’s cloud-based platform delivers real-time protection and visibility across endpoints, enabling proactive threat detection and response.
3. Scalability and Flexibility – CrowdStrike’s solutions are designed to scale with the growing needs of businesses and provide flexible deployment options.


1. Direct Sales – CrowdStrike utilizes a direct sales approach to reach out to potential customers and promote its cybersecurity solutions.
2. Channel Partners – CrowdStrike partners with cybersecurity resellers, managed service providers, and system integrators to extend its reach and offer its solutions to a broader customer base.

Customer Relationships:

1. Personalized Support – CrowdStrike provides personalized support to its customers through dedicated account managers and technical support teams.
2. Continuous Communication – CrowdStrike engages with its customers through regular communication, product updates, and training sessions to build long-lasting relationships.

Revenue Streams:

1. Subscription-based Model – CrowdStrike generates revenue through subscription-based fees for its cybersecurity solutions and services.
2. Professional Services – CrowdStrike offers professional services such as incident response and forensics to generate additional revenue.

Key Resources:

1. Technology Infrastructure – CrowdStrike relies on its cloud-based platform and advanced threat detection technologies to deliver its cybersecurity solutions.
2. Skilled Workforce – CrowdStrike’s team of cybersecurity experts and engineers are essential resources for developing and delivering innovative solutions.

Key Activities:

1. Research and Development – CrowdStrike invests in continuous research and development to innovate and enhance its cybersecurity offerings.
2. Sales and Marketing – CrowdStrike actively promotes its solutions through marketing campaigns, events, and sales efforts.

Key Partners:

1. Technology Partners – CrowdStrike collaborates with technology partners to integrate its solutions with complementary cybersecurity tools and platforms.
2. Reseller Partners – CrowdStrike works with reseller partners to distribute and sell its cybersecurity solutions to a wider customer base.

Cost Structure:

1. Research and Development – CrowdStrike incurs costs in ongoing research and development activities to improve its cybersecurity solutions.
2. Sales and Marketing – CrowdStrike invests in sales and marketing efforts to promote its offerings and acquire new customers.

CrowdStrike’s Competitors

CrowdStrike Holdings, Inc. is a leading provider of cloud-delivered endpoint protection. Their competitors include companies that offer similar cybersecurity solutions and threat management services. The top 5 competitors of CrowdStrike Holdings, Inc. are:

1. Symantec Corporation
2. McAfee, LLC
3. Palo Alto Networks, Inc.
4. FireEye, Inc.
5. Trend Micro, Inc.

CrowdStrike SWOT Analysis


1. Strong industry reputation for advanced and effective cybersecurity solutions
2. Innovative and cutting-edge technology in threat detection and prevention
3. Growing market share and increasing revenue
4. Strong and experienced management team


1. Reliance on a small number of large customers for a significant portion of revenue
2. Vulnerability to cyber threats and potential data breaches
3. Limited international presence compared to some competitors
4. Relatively high research and development costs


1. Rapidly growing global cybersecurity market
2. Expansion into new regions and industries
3. Partnerships and alliances with other technology companies
4. Development of new products and services to meet evolving cyber threats


1. Intense competition from established and emerging cybersecurity companies
2. Rapid technological advancements leading to the potential obsolescence of current solutions
3. Increased regulations and compliance requirements
4. Economic downturn impacting corporate spending on cybersecurity.

Concluding Analysis

In summary, after analyzing the business model of CrowdStrike Holdings, Inc., it is clear to me that the company is well-positioned for continued success in the cybersecurity industry. The combination of its innovative technology, strong leadership, and ability to adapt to the evolving threat landscape sets CrowdStrike apart from its competitors. As an analyst, I believe that the future of this business looks incredibly promising. With the increasing importance of cybersecurity in the digital age, CrowdStrike is poised to capitalize on this trend and remain a dominant player in the market. I am confident that the company will continue to thrive and deliver value to its shareholders in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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