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Brookfield Business Model Canvas

Brookfield Business Model Canvas
Photo by Annie Spratt, Edited by Grey Knight

A Brief History of Brookfield

Brookfield Corporation, also known as Brookfield Asset Management, is a global alternative asset management company headquartered in Toronto, Canada. The company was founded in 1899 as the Brazilian Traction and Light Company, a utility company that operated in Brazil. Over the years, the company expanded its operations and diversified its investments, eventually becoming the Brookfield Corporation that we know today.

In the 1990s, the company went through a period of rapid growth and expansion, acquiring several key assets in the real estate, infrastructure, and renewable energy sectors. This expansion continued into the early 2000s, with Brookfield making major acquisitions and investments around the world.

By the mid-2000s, Brookfield had become a major player in the global alternative asset management industry, with a diverse portfolio of investments and a strong track record of success. The company continued to grow and expand, becoming one of the largest and most respected asset management firms in the world.

Today, Brookfield Corporation manages over $600 billion in assets and operates in over 30 countries. The company has a strong focus on sustainable and responsible investing and is known for its expertise in managing and developing real estate, infrastructure, and renewable energy projects.

Who Owns Brookfield?

Brookfield Corporation is owned by a group of institutional and individual investors, with the shares being publicly traded on the stock exchange. The top 10 shareholders of Brookfield Corporation are institutional investment firms and mutual funds such as Vanguard Group Inc., BlackRock Inc., T. Rowe Price, and Fidelity Management & Research Company, LLC. Additionally, individual investors such as Bruce Flatt, the CEO of Brookfield, hold a significant stake in the company. These shareholders collectively hold a majority interest in the corporation and play a key role in shaping its strategic direction and decision-making processes.

Brookfield Mission Statement

Brookfield Corporation’s mission is to be the leading owner, operator, and developer of high-quality real assets. They strive to provide value to their stakeholders by actively managing their diversified portfolio of assets, employing a disciplined approach to capital allocation, and maintaining a long-term perspective in their investment decisions. They are committed to creating sustainable, inclusive, and resilient communities while delivering attractive risk-adjusted returns for their investors. Their mission is guided by a focus on environmental, social, and governance principles, and they are dedicated to being a responsible corporate citizen in the global communities in which they operate.

How Brookfield Makes Money?

Brookfield Corporation operates a diversified business model that generates revenue through a variety of channels. The company primarily makes money through its investments in real estate, infrastructure, renewable power, and private equity. It also earns income from property management, development, and leasing services. In addition, Brookfield’s subsidiary, Brookfield Property Partners, generates revenue from its portfolio of commercial properties. The company’s revenue stream is further diversified by its holdings in utilities, forestry, and mining. Overall, Brookfield Corporation’s business model is built on creating value through a combination of asset management, development, and operational expertise across a range of industries.

Brookfield Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that allows businesses to describe, design, challenge, invent, and pivot their business model on one page. It provides a visual framework for mapping the key aspects of a business on a single canvas, allowing for easy reference and understanding of the business model. Below is a detailed Business Model Canvas for Brookfield Corporation.

Customer Segments:

1. Real Estate Investment Trusts (REITs) and institutional investors
2. Retail investors
3. Corporate clients
4. High-net-worth individuals

Value Propositions:

1. Diversified investment opportunities in real estate, infrastructure, renewable energy, and private equity
2. Strong track record of generating consistent and stable returns for investors
3. Global reach and expertise in identifying and executing attractive investment opportunities
4. Access to high-quality assets and investment vehicles


1. Direct sales and marketing efforts
2. Website and online platform
3. Financial advisors and intermediaries
4. Industry conferences and events

Customer Relationships:

1. Personalized investment advisory services
2. Regular communication and updates on investment performance
3. Educational resources and thought leadership content
4. Dedicated client servicing teams

Revenue Streams:

1. Management and advisory fees
2. Performance fees
3. Incentive fees
4. Investment income and gains

Key Resources:

1. Experienced investment professionals and management team
2. Asset management expertise and infrastructure
3. Strong network of industry relationships
4. Access to capital and funding sources

Key Activities:

1. Sourcing and evaluating investment opportunities
2. Structuring and executing transactions
3. Asset management and portfolio monitoring
4. Investor relations and communication

Key Partners:

1. Real estate developers and operators
2. Financial intermediaries and advisors
3. Legal and regulatory compliance partners
4. Technology and data analytics providers

Cost Structure:

1. Employee salaries and benefits
2. Technology and infrastructure
3. Marketing and business development expenses
4. Legal and regulatory compliance costs

Brookfield’s Competitors

Brookfield Corporation faces tough competition in the real estate and infrastructure industries. Its competitors include some of the top players in the market. The top 5 competitors of Brookfield Corporation are:

1. Blackstone Group
2. Morgan Stanley Infrastructure Partners
3. Starwood Capital Group
4. KKR & Co.
5. Carlyle Group

Brookfield SWOT Analysis


– Diversified portfolio of real estate assets
– Strong financial performance
– Global presence and expertise
– Strong management team


– Vulnerability to economic downturns and market fluctuations
– Dependence on debt financing
– Environmental and sustainability concerns
– Regulatory and legal challenges


– Expansion into emerging markets
– Development of sustainable and green real estate projects
– Mergers and acquisitions in the industry
– Leveraging technology for property management and operations


– Economic uncertainty and market volatility
– Competition from other real estate firms
– Rising interest rates and inflation
– Environmental and climate change risks.

Concluding Analysis

In summary, the business model of Brookfield Corporation has proven to be successful in generating steady growth and returns for its investors. With a diversified portfolio of real estate, infrastructure, renewable energy, and private equity assets, the company has demonstrated resiliency and adaptability in various market conditions. Looking ahead, my perspective as an analyst is optimistic about the future of Brookfield Corporation. I believe that its strategic focus on sustainable and long-term value creation, combined with its strong operational capabilities, positions the company for continued success and potential expansion into new markets. Overall, I am confident in the company’s ability to navigate through challenges and capitalize on opportunities, making it a promising investment for the future.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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