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BlackRock Business Model Canvas

Black Rock Business Model Canvas
Photo By Dylan Gillis, Edited By Grey Knight

A Brief History of BlackRock

BlackRock, Inc. was founded in 1988 by Larry Fink, Robert S. Kapito, Susan Wagner, Barbara Novick, Ben Golub, Hugh Frater, and Keith Anderson in New York City. Originally a division of Blackstone Group, the company became independent in 1994 and has since grown to become one of the largest and most influential investment management firms in the world.

BlackRock’s success is built on its innovative investment strategies, risk management expertise, and dedication to advancing technology and data analytics in the financial industry. The company has expanded through a series of strategic acquisitions, including the purchase of Merrill Lynch Investment Managers in 2006 and Barclays Global Investors in 2009, which significantly increased its assets under management.

Today, BlackRock manages over $9 trillion in assets for institutional and individual investors worldwide. The company’s influence extends beyond traditional asset management as it also provides financial advisory services, risk management solutions, and investment technology and operates the iShares brand of exchange-traded funds (ETFs).

As a global leader in sustainable investing, BlackRock has also been instrumental in integrating environmental, social, and governance (ESG) factors into its investment processes and engaging with companies to promote responsible business practices.

BlackRock’s history is marked by its commitment to innovation, leadership in the financial industry, and dedication to delivering value to its clients while contributing to the wider economy and society.

Who Owns BlackRock?

BlackRock, Inc. is a publicly-traded company, so it is owned by its shareholders. The largest shareholders of BlackRock, Inc. are institutional investors and mutual funds, who hold significant positions in the company. The largest stakeholder is Vanguard Group, Inc., which holds over 6% of the company’s shares. Other top shareholders include BlackRock itself, which holds around 4% of its own shares, State Street Corporation, and Fidelity Management and Research Company. These major institutional investors and mutual funds play a significant role in the ownership and control of BlackRock, Inc.

Top 10 Shareholders of BlackRock, Inc.:
1. Vanguard Group, Inc.
2. BlackRock Inc.
3. State Street Corporation
4. Fidelity Management and Research Company
5. Capital Group Companies, Inc.
6. JPMorgan Chase & Co.
7. Bank of America Corporation
8. Morgan Stanley
9. Northern Trust Corporation
10. Wells Fargo & Company

BlackRock Mission Statement

BlackRock Principle
Source: blackrock

BlackRock, Inc. is a global investment management corporation committed to helping their clients navigate the financial markets and achieve their long-term investment goals. Their mission is to provide a range of investment solutions and expertise to institutional and individual clients around the world, while also promoting financial well-being and sustainability. BlackRock aims to create and deliver innovative investment strategies, backed by thorough research and risk management, with the goal of delivering strong investment performance and long-term value for their clients.

Who BlackRock Makes Money?

BlackRock, Inc. is a global investment management corporation that primarily makes money through fees charged to clients for managing their assets. The company offers a wide range of products and services, including active and passive investment strategies, and it earns revenue through management fees, performance fees, and commissions on the assets it manages. Additionally, BlackRock generates income from technology and risk management services, as well as revenue from securities lending and other investment-related activities. With over $6 trillion in assets under management, the company has a diverse and multi-faceted revenue stream that contributes to its success in the financial industry.

BlackRock Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a company’s business model. It consists of nine key elements that help identify and analyze the key aspects of a business and how they interact with each other in order to create value for the company and its customers.

1. Customer Segments

BlackRock, Inc. serves a wide range of customer segments including retail investors, institutional investors, corporations, and governments. They provide investment management, risk management, and advisory services to meet the unique needs of each segment.

2. Value Propositions

BlackRock offers a range of value propositions including access to a diverse range of investment strategies, risk management solutions, and technology-driven investment platforms. They also provide insight and analysis to help customers make informed decisions.

3. Channels

BlackRock distributes its products and services through various channels including direct sales, broker-dealers, financial advisors, and online platforms. They also leverage strategic partnerships and alliances to expand their reach.

4. Customer Relationships

BlackRock focuses on building long-term, value-added relationships with its customers. This is achieved through personalized advisory services, ongoing communication, and support through in-person meetings, digital platforms, and events.

5. Revenue Streams

BlackRock generates revenue through various streams including asset management fees, performance fees, advisory fees, and technology services. Each revenue stream is tailored to the needs of their diverse customer segments.

6. Key Resources

Key resources for BlackRock include its investment management expertise, technology infrastructure, data analytics capabilities, and a network of global partners and vendors. These resources are essential for delivering value to their customers.

7. Key Activities

Key activities for BlackRock include investment research and analysis, portfolio management, risk assessment, technology development, and regulatory compliance. These activities are critical for delivering high-quality products and services to their customers.

8. Key Partners

BlackRock collaborates with various key partners including financial institutions, technology providers, regulatory bodies, and industry associations. These partnerships are essential for enhancing their product offerings, expanding their distribution channels, and maintaining compliance with regulations.

9. Cost Structure

BlackRock’s cost structure includes expenses related to personnel, technology, marketing, distribution, and regulatory compliance. They also invest in research and development to enhance their products and services. This cost structure allows them to maintain their competitive edge in the market.

BlackRock’s Competitors

BlackRock, Inc. faces competition from several major players in the financial industry. Some of its top competitors include Vanguard Group, State Street Global Advisors, Fidelity Investments, Bank of New York Mellon, and J.P. Morgan Asset Management. These companies also offer a range of investment management services and products and compete with BlackRock in attracting clients and managing their assets. As a leading global investment firm, BlackRock continues to innovate and adapt to stay ahead in a highly competitive market.

BlackRockSWOT Analysis


1. Global presence with operations in more than 30 countries.
2. Diverse range of investment products and services.
3. Strong brand reputation and industry leadership.
4. Strong financial performance with significant assets under management.


1. Dependence on the fee-based revenue model, leading to a vulnerability in market downturns.
2. Reputation at risk due to involvement in controversial and socially responsible investments.
3. Regulatory challenges and compliance issues in various markets.


1. Expansion into emerging markets for growth opportunities.
2. Increasing demand for sustainable and responsible investment products.
3. Technological advancements for enhancing digital and data capabilities.
4. Collaborations and partnerships with fintech startups for innovation.


1. Intense competition from traditional asset managers and fintech startups.
2. Market volatility and economic downturns affecting investment performance.
3. Regulatory changes impacting the industry and operations.
4. Public scrutiny and backlash against controversial investment decisions.

Concluding Analysis

In my analysis of BlackRock, Inc.’s business model, it’s clear to me that the company’s emphasis on innovation, technology, and socially responsible investing will continue to be key drivers of its success in the future. With a steadfast commitment to delivering value to its clients and a strong track record of performance, BlackRock is well-positioned to capitalize on the evolving needs of the investment landscape. As an analyst, I believe BlackRock’s focus on sustainable growth and its ability to adapt to changing market dynamics will be crucial in maintaining its position as a leader in the investment management industry. The company’s proactive approach to addressing environmental, social, and governance factors, combined with its robust technological platform, suggests that it will remain a formidable force in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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