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BHP Business Model Canvas

BHP Business Model Canvas
Photo By Ricardo Gomez Angel, Edited By Grey Knight

A Brief History of BHP

BHP Group Limited, formerly known as BHP Billiton, is an Anglo-Australian multinational mining, metals, and petroleum company. The company was formed in 2001 through the merger of the Australian Broken Hill Proprietary Company (BHP) and the British Billiton plc.

The history of BHP can be traced back to 1885 when the company was incorporated in Melbourne, Australia as a producer of silver, lead, and zinc in Broken Hill. Over the years, BHP expanded its operations to include iron ore, coal, copper, and petroleum, becoming one of the largest mining companies in the world.

Billiton plc, on the other hand, has its roots in the Dutch East Indies, where it was founded in 1860. The company was involved in the tin mining industry and later expanded into other metals and petroleum.

The two companies merged in 2001 to create BHP Billiton, thereby combining their vast mineral and petroleum assets in various locations around the world. In 2017, the company rebranded as BHP Group Limited, reflecting its global reach and diversified portfolio of commodities.

Today, BHP Group Limited is one of the largest mining companies in the world, with operations in Australia, the Americas, and Asia. The company is a major producer of iron ore, copper, coal, and petroleum, and is also involved in the exploration and development of new resources. BHP Group Limited continues to play a significant role in the global mining and resources sector.

Who Owns BHP?

BHP Group Limited, a global resources company headquartered in Australia, is owned by a combination of institutional and individual investors. The company’s top 10 shareholders include a mix of investment management firms and pension funds. As of September 2021, the top 10 shareholders of BHP Group Limited are The Vanguard Group, BlackRock, Capital Group Companies, Norges Bank Investment Management, T. Rowe Price, State Street Corporation, Fidelity Management & Research, BlackRock Advisors, Franklin Advisers, and Geode Capital Management. These shareholders hold significant stakes in the company and play a critical role in its governance and strategic decision-making.

BHP Mission Statement

BHP Group Limited’s mission statement is to “create long-term value for our shareholders by discovering, acquiring, developing and producing natural resources in a safe and efficient manner.” The company aims to do so while maintaining a commitment to sustainable development, ethical business practices, and contributing to the communities in which it operates. BHP Group Limited strives to be a leading global resources company, delivering superior returns to its shareholders and being a positive force for sustainable development in the industry.

How BHP Makes Money?

BHP Group Limited operates a diversified natural resources business, specializing in the exploration, production, and marketing of minerals, petroleum, and metals. The company makes money through its production and sale of iron ore, copper, coal, petroleum, and other resources. BHP also earns revenue from its transportation and infrastructure services, as well as through its strategic investments in other mining projects and businesses. Additionally, the company generates income from its long-term contracts and customer relationships, maintaining a steady revenue stream from its global operations.

BHP’s Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of the key components and activities of a business. It is used to describe, design, challenge, invent, and pivot a company’s business model. The canvas consists of nine building blocks, including Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. In this analysis, we will outline the Business Model Canvas for BHP Group Limited, the world’s largest mining company.

Customer Segments:

1. Mining companies and manufacturers requiring raw materials for production
2. Investors looking to invest in the mining industry
3. Governments and regulatory bodies overseeing mining activities

Value Propositions:

1. Sustainable and ethical mining practices
2. Diversified portfolio of high-quality assets
3. Commitment to safety, health, and environmental responsibility


1. Direct sales and negotiations with clients
2. Online procurement and trading platforms
3. Collaboration with partners in the mining and supply chain industry

Customer Relationships:

1. Long-term contracts with mining and manufacturing customers
2. Regular communication with investors and stakeholders
3. Engaging in ongoing dialogue with regulatory bodies

Revenue Streams:

1. Sale of iron ore, copper, coal, and other commodities
2. Royalties and licensing fees for mining rights
3. Investment income from various financial assets

Key Resources

1. Mineral and energy reserves
2. Machinery, equipment, and infrastructure for mining and transportation
3. Skilled workforce and management team with industry expertise

Key Activities:

1. Exploration, extraction, and processing of minerals and energy resources
2. Compliance with safety, health, and environmental regulations
3. Research and development for sustainable mining practices

Key Partners:

1. Suppliers of mining equipment and services
2. Government agencies and local communities
3. Financial institutions and investment partners

Cost Structure:

1. Operational costs for mining activities
2. Safety and environmental compliance expenses
3. Administrative and overhead expenses for managing a global business.

BHP’s Competitors

By analyzing and optimizing the components of the Business Model Canvas, BHP Group Limited can strengthen its market position and provide sustainable value to its stakeholders.

BHP Group Limited, a global resources company, faces competition from various companies in the mining and metals industry. Some of its top competitors include:

1. Rio Tinto – A leading international mining group that mines and processes mineral resources.
2. Vale S.A. – A Brazilian multinational corporation engaged in metals and mining.
3. Glencore – A diversified natural resource company that produces and markets over 90 commodities.
4. Anglo-American – A multinational mining company that explores and develops various minerals.
5. Freeport-McMoRan – A leading international mining company that operates large, long-lived, geographically diverse assets.

BHP SWOT Analysis


1. Diversified portfolio of assets in the mining and energy sectors
2. Strong financial position and steady cash flow
3. Global presence in key markets
4. Robust research and development capabilities


1. Vulnerable to fluctuations in commodity prices
2. Reliance on a few major customers for revenue
3. Exposure to geopolitical and regulatory risks
4. Environmental and sustainability concerns


1. Expansion in emerging markets
2. Strategic partnerships and acquisitions
3. Shift towards renewable energy sources
4. Technological advancements in mining and energy extraction


1. Intense competition within the industry
2. Economic downturns impacting demand for commodities
3. Regulatory changes and compliance costs
4. Environmental activism and social responsibility pressure

Concluding Analysis

In summary, the business model of BHP Group Limited showcases its strong focus on high-quality assets, cost efficiency, and strategic partnerships. As an analyst, I am optimistic about the future of the company. With its diversified portfolio and commitment to sustainability, BHP is well-positioned to navigate the challenges of the ever-changing global market. Additionally, its constant innovation and proactive approach to technology and digital transformation set it apart in the industry. Overall, I believe that BHP Group Limited has a promising future ahead, and I look forward to seeing its continued success in the years to come

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023


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