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Becton Dickinson Business Model Canvas

BD Business Model Canvas
Photo by Piron Guillaume, Edited by Grey Knight

A Brief History of BD

Becton, Dickinson, and Company, also known as BD, is a global medical technology company that was founded in 1897 by Maxwell Becton and Fairleigh Dickinson. The company started as a manufacturer of medical devices and supplies, such as hypodermic needles and syringes, in New Jersey.

In the early 20th century, BD expanded its product line to include surgical and diagnostic instruments, as well as healthcare products. During World War II, BD became a major supplier of medical equipment to the US military.

Over the years, BD continued to grow through acquisitions and innovation, expanding its presence in the healthcare industry. In the 1980s, BD introduced the first safety-engineered blood collection device, setting a new standard for biosafety in the healthcare field.

Today, BD is a leading global healthcare company, providing a wide range of medical devices, instruments, reagents, and software, with a focus on improving healthcare delivery and patient outcomes. The company has a presence in over 190 countries and continues to be a pioneer in the development of medical technology and solutions.

Who Owns BD?

Becton, Dickinson, and Company, also known as BD, is a global medical technology company that manufactures and sells medical devices, instrument systems, and reagents. As of the latest available data, the top shareholders of BD are institutional investors such as Vanguard Group, BlackRock Inc., and State Street Corporation. These shareholders collectively own a significant portion of the company’s outstanding shares. Additionally, BD has a strong presence in the healthcare industry and is widely held by individual investors as well. With its wide array of products and services, BD continues to be a leading player in the medical technology industry, with its ownership spread across various institutional and individual investors.

BD Mission Statement

BD Values

Becton, Dickinson, and Company’s mission statement focuses on advancing healthcare by improving medical technology and expanding access to innovative healthcare solutions. The company is committed to delivering quality products and services that contribute to the overall well-being of patients and healthcare providers. With a strong emphasis on innovation, collaboration, and ethical business practices, Becton, Dickinson, and Company is dedicated to making a meaningful impact on global healthcare.

How BD Makes Money?

Becton, Dickinson, and Company, also known as BD, operate using a business model that earns revenue through the sale of medical devices, equipment, and supplies to healthcare facilities and professionals. The company offers a wide range of products, such as syringes, needles, diagnostic equipment, and laboratory supplies, which generate substantial revenue streams. BD also provides healthcare solutions and services, including medication management and infection prevention solutions, which further contribute to its revenue. Additionally, the company has a strong presence in international markets, expanding its revenue opportunities and strengthening its position as a global leader in the medical technology industry.

BD Business Model Canvas

The Business Model Canvas is a strategic management tool used to visualize and analyze how a company creates, delivers, and captures value. It consists of nine key components: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. By mapping out these components, organizations can gain a comprehensive understanding of their business model and identify opportunities for growth and improvement.

Customer Segments:

– Hospitals and healthcare facilities
– Laboratories
– Healthcare professionals
– Retail pharmacies
– Government agencies

Value Propositions:

– High-quality medical devices and products
– Innovative solutions for healthcare challenges
– Reliable and consistent performance
– Regulatory compliance and safety
– Customizable products for diverse needs


– Direct sales force
– Distributors and wholesalers
– Online platforms and e-commerce
– Marketing and advertising campaigns
– Tradeshows and conferences

Customer Relationships:

– Personalized customer support
– Technical assistance and product training
– Regular communication and updates
– Feedback and improvement processes
– Long-term partnerships and collaborations

Revenue Streams:

-Sales of medical devices and equipment
– Licensing and royalties for patented technologies
– Maintenance and after-sales services
– Subscription fees for software and data analytics
– Training and education programs

Key Resources:

-Manufacturing facilities
– Research and development capabilities
– Intellectual property and patents
– Distribution network
– Skilled and knowledgeable workforce

Key Activities:

-Research and development
– Product design and manufacturing
– Sales and marketing
– Quality control and regulatory compliance
– Customer support and after-sales services

Key Partners:

– Suppliers of raw materials and components
– Regulatory agencies and compliance consultants
– Distributors and logistics providers
– Healthcare professionals and experts
– Research institutions and academic partners

Cost Structure:

– Research and development expenses
– Manufacturing and production costs
– Marketing and sales expenditures
– Distribution and logistics expenses
– Regulatory compliance and quality control costs

BD’s Competitors

Becton, Dickinson and Company, also known as BD, operates in the medical technology industry and has several notable competitors. These competitors include:

1. Thermo Fisher Scientific
2. Abbott Laboratories
3. Siemens Healthineers
4. B. Braun Melsungen
5. Stryker Corporation

These companies also offer a range of medical devices, diagnostics, and healthcare products, posing a competitive landscape for BD in the global healthcare market.

BD SWOT Analysis


1. Strong reputation in the healthcare industry
2. Diverse product portfolio
3. Global presence with operations in over 50 countries
4. Strong focus on innovation and R&D


1. Vulnerability to changes in healthcare regulations
2. Dependence on a few key suppliers
3. Involvement in various legal issues and litigations


1. Growing demand for healthcare products and services
2. Expansion into emerging markets
3. Increasing focus on personalized medicine and genetic testing


1. Intense competition in the healthcare industry
2. Regulatory challenges and changes
3. Economic uncertainties impacting healthcare spending.

Concluding Analysis

In conclusion, Becton, Dickinson and Company has established a strong business model that has allowed it to thrive in the healthcare industry. By focusing on innovation, strategic partnerships, and global expansion, the company has positioned itself for continued success. As an analyst, I am optimistic about the future of BD. With its strong track record and commitment to serving the needs of patients and healthcare providers, I believe that the company is well-positioned to navigate the challenges of an ever-evolving industry. I look forward to seeing how BD continues to shape the future of healthcare.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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