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BBVA Business Model Canvas

BBVA Business Model Canvas
Photo by Dimitri Karastelev, Edited by Grey Knight

A Brief History of BBVA

Banco Bilbao Vizcaya Argentaria (BBVA) was established in 1999 through the merger of Banco Bilbao Vizcaya and Argentaria. However, the history of the two banks dates back much further.

Banco Bilbao Vizcaya (BBV) was founded in 1857 in Bilbao, Spain, and developed into one of the country’s leading financial institutions. It expanded internationally, establishing a presence in Latin America, the United States, and other regions.

Argentaria, on the other hand, was formed in 1991 through the merger of several Spanish financial institutions, including Banco Hipotecario de España and Banco de Crédito Industrial. It quickly became a major player in the Spanish banking industry and also expanded internationally.

The merger of BBV and Argentaria in 1999 created one of the largest financial institutions in Spain and positioned BBVA as a global player in the banking industry. The bank continued to expand its presence internationally, particularly in Latin America, where it has a significant presence in countries such as Mexico, Colombia, and Peru.

In recent years, BBVA has focused on digital transformation and innovation, launching new digital banking services and investing in technology to better serve its customers. Today, BBVA is a leading global financial institution, offering a wide range of financial products and services to individuals, businesses, and institutions around the world.

Who Owns BBVA?

Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a multinational Spanish banking group that operates in over 30 countries. The ownership of BBVA is distributed among a large number of shareholders, both institutional and individual. The largest shareholders of BBVA as of the most recent data available are BlackRock, Inc., Norges Bank, The Vanguard Group, Inc., and CaixaBank, S.A. The remaining top 10 shareholders include various other institutional investors and investment management companies. As a publicly traded company, BBVA is owned by a diverse group of shareholders who hold its stock on various stock exchanges across the world.

BBVA Mission Statement

Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a global financial institution with a mission to bring the age of opportunity to everyone. The company aims to create opportunities for its customers by providing innovative financial products and services, empowering them to achieve their goals and improve their financial well-being. BBVA is committed to leveraging technology and digital innovation to make banking more simple, personal, and secure for its customers, and to contribute to the sustainable development of the communities in which it operates.

How BBVA Makes Money?

Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) operates on a universal banking model, which means it offers a broad range of financial products and services to its customers, including retail banking, corporate banking, and investment banking. One of the main ways BBVA makes money is through the interest and fees it charges on its loans and credit products, as well as on the deposits it holds. Additionally, the bank generates revenue through fees for its financial advisory and wealth management services, as well as through trading and investment activities. BBVA also earns income from its insurance and asset management businesses. Overall, the bank’s revenue stream is diverse and comes from various sources within the financial services industry.

BBVA Business Model Canvas

The Business Model Canvas is a strategic management template used to describe, design, challenge, invent, and pivot a company’s business model. It identifies the key elements of a firm’s business model and provides a visual representation of the firm’s value proposition, infrastructure, customers, and finances. It is a simple but effective tool that helps businesses understand their customers, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Below is a detailed Business Model Canvas for Banco Bilbao Vizcaya Argentaria, S.A.

Customer Segments:

1. Retail customers: Individuals who use the bank’s services for personal banking, loans, mortgages, and savings.
2. Business customers: Small and medium-sized enterprises (SMEs) and larger corporations that require banking, financing, and investment services.

Value Propositions:

1. Comprehensive banking services: BBVA provides a wide range of banking services including current accounts, savings accounts, loans, mortgages, and investments.
2. Digital banking solutions: The bank offers digital solutions for easy and convenient banking such as mobile banking, online banking, and digital payments.
3. Customer support: BBVA provides excellent customer service and support to its clients.


1. Branches and ATMs: BBVA has a network of branches and ATMs to serve its customers.
2. Online and mobile platforms: The bank provides digital channels for customers to access their accounts, conduct transactions, and make payments.
3. Call centers: BBVA offers customer support through its call centers.

Customer Relationships:

1. Personalized service: BBVA focuses on building strong, personalized relationships with its customers.
2. Responsive customer support: The bank offers responsive support to address customer queries and issues.

Revenue Streams:

1. Interest income: Revenue generated from interest on loans and mortgages.
2. Fee income: Revenue from various banking fees, such as account maintenance fees and transaction fees.

Key Resources:

1. Banking infrastructure: Branches, ATMs, and digital platforms.
2. Skilled workforce: Trained employees who provide banking and customer support services.

Key Activities:

1. Banking operations: Providing banking services, managing accounts, and processing transactions.
2. Marketing and sales: Promoting banking products and services to attract and retain customers.

Key Partners:

1. Financial institutions: Partnerships with other financial institutions for transactions and services.
2. Technology providers: Partnerships with technology companies for digital banking solutions.

Cost Structure:

1. Operational costs: Branch maintenance, employee wages, and technology expenses.
2. Marketing and sales costs: Costs associated with promoting and selling banking products and services.

BBVA’s Competitors

Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a global financial services group based in Spain. It offers retail banking, corporate banking, and investment banking services to customers around the world. BBVA’s top competitors include:

1. Santander Group – Another major Spanish banking group with a strong presence in international markets.
2. BNP Paribas – A French multinational banking and financial services company with a significant global footprint.
3. JPMorgan Chase – A leading U.S. bank with a strong presence in consumer and commercial banking, as well as investment banking.
4. HSBC Holdings – A British multinational bank with a large presence in Asia and Europe, as well as global commercial and investment banking operations.
5. Citigroup – An American multinational investment bank and financial services corporation with a significant global reach across various financial services sectors.

BBVA SWOT Analysis


1. Strong financial position and global presence
2. Diversified product offering, including banking, insurance, and wealth management
3. Robust digital banking capabilities
4. Established brand with a long history in the industry


1. Vulnerability to economic fluctuations and regulatory changes
2. Reliance on the European market for a significant portion of revenue
3. Limited presence in certain emerging markets
4. High competition in the industry


1. Expansion into new markets and regions
2. Growing demand for digital banking services
3. Development of new financial products and services
4. Strategic partnerships and acquisitions


1. Economic instability and market volatility
2. Increasing government regulations and compliance requirements
3. Intense competition from other global and local financial institutions
4. Cybersecurity threats and data breaches

Concluding Analysis

In summary, Banco Bilbao Vizcaya Argentaria, S.A. has demonstrated a strong and resilient business model, with a focus on innovation and adapting to the changing landscape of the financial industry. With a solid presence in both domestic and international markets and a commitment to digital transformation, the bank is well-positioned for continued success in the future. As an analyst, I am optimistic about the prospects for BBVA, as they continue to invest in technology, expand their global reach, and prioritize customer experience. The potential for growth and evolution in the coming years is significant, and I look forward to following their progress closely.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

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