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Applied Materials Business Model Canvas

Applied Materials Business Model Canvas
Source: appliedmaterials, Edited By Grey Knight

A Brief History of Applied Materials

Applied Materials, Inc. was founded in 1967 by Michael A. McNeilly and others as a semiconductor materials company. The company grew rapidly in the 1970s and 1980s as it expanded its product line to include equipment for semiconductor and solar panel production.

In the 1990s, Applied Materials continued to innovate and expand its range of products and services, becoming a leading provider of manufacturing equipment, services, and software to the global semiconductor and display industries.

Throughout the 2000s, Applied Materials further expanded its reach through acquisitions and strategic partnerships, solidifying its position as a key player in the semiconductor and display industries.

In recent years, the company has continued to grow and evolve, focusing on developing technologies for advanced chip manufacturing, flexible electronics, and sustainable energy solutions.

Today, Applied Materials, Inc. is a Fortune 500 company and one of the world’s largest suppliers of equipment and services to the semiconductor and display industries, with a global presence and a strong commitment to innovation and sustainability.

Who Owns Applied Materials?

Applied Materials, Inc. is owned by a diverse group of shareholders including institutional investors, mutual funds, and individual investors. The top 10 shareholders of Applied Materials, Inc. as of the most recent filings are BlackRock Inc., The Vanguard Group, Inc., State Street Corporation, T. Rowe Price Associates, Inc., Fidelity Management & Research Company, Capital Research Global Investors, Northern Trust Investments, Inc., Morgan Stanley, Geode Capital Management, and Bank of America Corporation. These shareholders collectively own a significant portion of the company’s stock and play a key role in influencing its direction and performance in the financial market.

Applied Materials Mission Statement

As a leading supplier of semiconductor manufacturing equipment, Applied Materials, Inc. is committed to creating technology that makes possible the production of next-generation products, increases the productivity and efficiency of manufacturing processes, and reduces the environmental impact of the semiconductor industry. The company’s mission is to innovate and collaborate with its customers to deliver cutting-edge technologies and solutions that drive advancements in technology and sustainability. Applied Materials, Inc. strives to make a positive impact on the world by enabling the creation of transformative products that improve the way we live and work.

How Applied Materials Make Money?

Applied Materials, Inc. is a leading provider of materials engineering solutions for the semiconductor industry. The company makes money through a combination of selling equipment, services, and software to manufacturers of integrated circuits, liquid crystal displays, and solar photovoltaic products. Applied Materials generates its revenue stream from the sales of its products and services, as well as through licensing and royalties from its intellectual property. Additionally, the company offers customer support, maintenance, and training services, which further contribute to its revenue generation. Overall, Applied Materials’ business model revolves around providing cutting-edge technology and support services to its customers in the semiconductor and related industries.

Applied Materials’ Business Model Canvas

The Business Model Canvas is a strategic management tool that allows businesses to analyze, design, and describe their business model. It serves as a visual chart with nine essential building blocks that help businesses understand and concisely communicate their business model. Each block represents a specific area of a company’s plan, allowing management to easily assess its strengths and weaknesses.

Customer Segments:

1. Semiconductor manufacturers and suppliers
2. Display manufacturers
3. Solar panel manufacturers
4. Electronics manufacturers

Value Propositions:

1. Advanced material engineering and manufacturing
2. Semiconductor equipment and services
3. Precision optics and coatings
4. Solar equipment and services


1. Direct sales team
2. Online platform
3. Partnerships with distributors and suppliers
4. Trade shows and industry events

Customer Relationships:

1. Personalized customer support
2. Training and education programs
3. Regular updates and communication on new technologies and products
4. After-sales service and maintenance

Revenue Streams:

1. Product sales
2. Service contracts
3. Licensing and royalties
4. Training and consulting services

Key Resources:

1. Research and development
2. Manufacturing facilities
3. Intellectual property
4. Skilled workforce

Key Activities:

1. Research and development of new materials and technologies
2. Manufacturing of semiconductor and solar equipment
3. Sales and marketing efforts
4. Customer support and service

Key Partners:

1. Suppliers of raw materials and components
2. Distributors and resellers
3. Research institutions and universities
4. Industry associations and alliances

Cost Structure:

1. Research and development costs
2. Manufacturing and supply chain costs
3. Sales and marketing expenses
4. Employee salaries and benefits

Applied Materials’ Competitors

Applied Materials, Inc. is a leading provider of manufacturing equipment, services, and software to the semiconductor, display, and related industries. The company’s competitors include leading players in the technology manufacturing sector. The top 5 competitors of Applied Materials, Inc. are:

1. Lam Research Corporation
2. KLA Corporation
3. ASML Holding NV
4. Tokyo Electron Limited
5. Hitachi High-Tech Corporation

Applied Materials SWOT Analysis


1. Strong market position in the semiconductor equipment industry
2. Diverse product portfolio with a focus on innovation and R&D
3. Established global presence with operations in over 20 countries
4. High levels of customer satisfaction and loyalty


1. Vulnerability to fluctuations in the semiconductor industry
2. Dependence on a small number of key customers for a significant portion of revenue
3. Limited presence in emerging markets
4. High research and development costs


1. Growing demand for semiconductor equipment in emerging technologies such as 5G, AI, and IoT
2. Expansion into new markets through strategic partnerships and acquisitions
3. Increasing emphasis on sustainable and environmentally friendly technologies


1. Intense competition from other semiconductor equipment manufacturers
2. Economic and geopolitical uncertainty impacting global market conditions
3. Potential regulatory changes affecting the semiconductor industry
4. Rapid technological advancements leading to product obsolescence.

Concluding Analysis

So, as I reflect on the business model of Applied Materials, Inc., I am struck by the company’s dedication to innovation, efficiency, and sustainability. With a diverse portfolio and a strong position in the semiconductor industry, I am confident that Applied Materials, Inc. is well-positioned for future success. The company’s strategic expansion into new markets and commitment to research and development are promising indicators of continued growth and profitability. As an analyst, I believe that Applied Materials, Inc. has a bright future ahead, and I am eager to see how the business will continue to thrive in the years to come.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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