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Amgen Business Model Canvas

Amgen Business Model Canvas
Photo By CDC, Edited By Grey Knight

A Brief History of Amgen

Amgen Inc. is an American multinational biopharmaceutical company headquartered in Thousand Oaks, California. It was founded in 1980 by George Rathmann and Joseph Rubinfeld as Applied Molecular Genetics Inc. The company’s original focus was on recombinant DNA technology, and it quickly became a pioneer in the field of biotechnology.

In 1983, the company changed its name to Amgen Inc. and went public, raising funds to support its research and development efforts. In the following years, Amgen made a series of strategic acquisitions and partnerships to expand its product portfolio and capabilities.

One of Amgen’s breakthrough products was Epogen, a treatment for anemia in patients with chronic kidney disease, which was approved by the FDA in 1989. This was followed by the introduction of Neupogen, a drug to stimulate the production of white blood cells, in 1991.

Over the years, Amgen continued to innovate and develop new therapies for a wide range of diseases, including cancer, rheumatoid arthritis, and osteoporosis. The company also expanded its global presence, establishing subsidiaries and manufacturing facilities in key markets around the world.

Today, Amgen is one of the largest biotechnology companies in the world, with a diverse portfolio of products and a strong pipeline of potential new treatments. The company is committed to advancing science and improving the lives of patients through innovative medicines and biotechnology solutions.

Who Owns Amgen?

Amgen Inc. is owned by its shareholders, who own the company in proportion to the number of shares they hold. The top 10 shareholders of Amgen Inc. as of the most recent data available are:
1. Vanguard Group, Inc.
2. BlackRock, Inc.
3. State Street Corporation
4. Capital Research & Management Co.
5. Wellington Management Company, LLP
6. T. Rowe Price Associates, Inc.
7. Fidelity Management & Research Company
8. Northern Trust Corporation
9. Geode Capital Management, LLC
10. Capital Group Companies, Inc.

Amgen Mission Statement

Amgen Inc. is a biotechnology company that focuses on developing innovative medicines to transform the lives of patients with serious illnesses. Their mission is to serve patients by using the latest technologies and insights in biology to develop and deliver life-improving therapies. They aim to make a positive impact on the lives of patients around the world, and they are committed to discovering, developing, manufacturing, and delivering cutting-edge treatments that make a difference in the fight against diseases.

How Amgen Makes Money?

Amgen Inc. is a biotechnology company that makes money through the sale of its innovative medicines and biologic therapies. The company’s revenue stream comes from the commercialization of its products, which are primarily used to treat a variety of serious illnesses, including cancer, autoimmune diseases, and bone disorders. Additionally, Amgen also generates revenue through licensing and collaborations with other pharmaceutical companies, as well as from the sale of its research and development services. Overall, Amgen’s business model revolves around developing and marketing cutting-edge biologic therapies to address unmet medical needs, while also leveraging partnerships to expand its reach and capabilities in the biopharmaceutical industry.

Amgen’s Business Model Canvas

The Business Model Canvas is a strategic management tool that provides a visual representation of a business’s key activities, resources, and relationships. It consists of nine building blocks that cover the key aspects of a business, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. This tool helps businesses to understand, design, and align various aspects of their operations, leading to a more cohesive and effective business model.

Customer Segments:

1. Healthcare Providers & Hospitals
2. Patients
3. Payers (Insurance companies)
4. Government Agencies
5. Wholesale Distributors

Value Propositions:

1. Innovative biotechnology products
2. High-quality and effective medicines
3. Research and development expertise
4. Access to clinical trials
5. Patient support and education programs


1. Direct sales force
2. Wholesale distributors
3. Online platforms
4. Contract manufacturers
5. Strategic partnerships and alliances

Customer Relationships:

1. Personalized support and education for patients
2. Collaborative partnerships with healthcare providers
3. Direct communication with payers and government agencies
4. Innovation and R&D collaboration with key partners
5. Timely and responsive customer service

Revenue Streams:

1. Product sales
2. Licensing and royalty fees
3. Research grants and collaborations
4. Clinical trial participation fees
5. Marketing and distribution partnerships

Key Resources:

1. Biotechnology products
2. Research and development capabilities
3. Intellectual property
4. Manufacturing facilities
5. Strategic partnerships and alliances

Key Activities:

1. Research and development
2. Clinical trials
3. Manufacturing
4. Marketing and sales
5. Regulatory compliance

Key Partners:

1. Research institutions and universities
2. Contract manufacturing organizations
3. Healthcare providers and hospitals
4. Payers and government agencies
5. Distribution and marketing partners

Cost Structure:

1. Research and development
2. Manufacturing and quality control
3. Marketing and sales
4. Regulatory compliance
5. Distribution and logistics

Amgen’s Competitors

Amgen Inc. is a global biotechnology company that focuses on developing innovative medicines for serious illnesses. The company’s competitors include other biotech and pharmaceutical companies that are also involved in the development and commercialization of biologic and small molecule drugs. Some of the top competitors of Amgen Inc. include:

1. Roche Holding AG
2. Novartis AG
3. Johnson & Johnson
4. Pfizer Inc.
5. Merck & Co., Inc.

These companies are also major players in the biotech and pharmaceutical industry and compete with Amgen Inc. in various therapeutic areas.

Amgen SWOT Analysis


1. Strong portfolio of innovative biopharmaceutical products
2. Robust research and development capabilities
3. Strong financial performance and profitability
4. Globally recognized brand and reputation


1. Dependence on a few key products for a significant portion of revenue
2. Vulnerability to changes in healthcare policies and regulations
3. Limited geographic diversification in revenue sources


1. Expansion into emerging markets for growth opportunities
2. Continued investment in biotechnology and innovation
3. Potential for strategic partnerships and acquisitions


1. Intense competition in the biopharmaceutical industry
2. Pricing pressures and reimbursement challenges
3. Regulatory challenges and patent expirations

Concluding Analysis

In conclusion, Amgen Inc. has undoubtedly solidified its position as a leading biotechnology company with its innovative products and strong financial performance. As an analyst, I am optimistic about the future of the business, especially with its promising pipeline of new drugs and continued investment in research and development. With a solid business model and a commitment to improving patient outcomes, I believe Amgen is well positioned to continue thriving in the ever-evolving biotech industry. I look forward to seeing how the company continues to innovate and grow in the coming years.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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