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Accenture Business Model Canvas

Accenture Business Model Canvas
Source: linkedin, Edited By Grey Knight

A Brief History of Accenture

Accenture plc is a global professional services company that provides a range of services in strategy, consulting, digital, technology, and operations. The company was originally founded as Business Research Services (BRS) in 1989 as a division of the accounting firm Arthur Andersen. In 1995, BRS became a separate entity and was rebranded as Andersen Consulting.

Andersen Consulting quickly grew into one of the largest and most successful consulting firms in the world, expanding its services and global reach. However, in 2000, a legal dispute arose between Andersen Consulting and Arthur Andersen over the former’s independence, and the two companies eventually split. Andersen Consulting was renamed Accenture, and the rebranding process was completed in 2001.

Since then, Accenture has continued to grow and expand its services, becoming a leader in digital transformation, technology, and consulting. The company has acquired several smaller firms to enhance its capabilities in various industries, and it has established itself as a key player in the global professional services market.

Today, Accenture plc is a Fortune Global 500 company with operations in more than 200 cities across 51 countries. It serves clients in a wide range of industries, including banking, consumer goods, healthcare, and technology. With a focus on innovation and digital transformation, Accenture continues to provide cutting-edge solutions and services to its clients around the world.

Who Owns Accenture?

Accenture plc is a publicly traded company, which means its ownership is spread across numerous shareholders. The largest shareholders of Accenture plc are institutional investors such as mutual funds, pension funds, and other investment firms. These institutional investors hold a significant portion of the company’s outstanding shares. Additionally, individual investors also hold a portion of the company’s shares. The top 10 shareholders of Accenture plc include institutional investment firms such as The Vanguard Group, BlackRock Inc., and State Street Corporation, as well as individual investors and other financial institutions. These shareholders play a significant role in the ownership and governance of Accenture plc.

Accenture Mission Statement

Accenture plc’s mission statement is to help their clients improve their performance and create long-term value through innovative and comprehensive business solutions. They strive to deliver high-quality, technology-enabled consulting and outsourcing services that address the complex challenges of their clients and drive sustainable growth. Their mission is to make a positive impact on the world by helping organizations navigate digital transformation and achieve success in the global marketplace.

How Accenture Makes Money?

Accenture plc is a global professional services company that generates its revenue through a variety of services including consulting, technology, and outsourcing. The company works with clients across a wide range of industries, providing expertise in digital, cloud, and security services. Accenture also offers tailored business solutions designed to help clients improve their operations and achieve their strategic objectives. The company’s revenue stream comes from fees for its services, as well as long-term contracts with clients for ongoing support and innovation. Accenture’s business model is focused on delivering value to its clients through their innovative services, resulting in consistent revenue growth and profitability.

Accenture’s Business Model Canvas

The Business Model Canvas is a strategic management tool that allows organizations to visualize their business model in a clear and concise manner. It consists of nine key components that cover the building blocks of a business, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. In this business model canvas, we will delve into the detailed analysis of Accenture plc and how these key components play a crucial role in its business operations.

Customer Segments:

1. Large Enterprises – Accenture primarily serves large enterprises across various industries such as technology, communication, financial services, and healthcare.
2. Government Agencies – The company also targets government agencies and public sector organizations for its services.

Value Propositions:

1. Strategic Consulting – Accenture offers strategic consulting services to help businesses optimize their operations and achieve growth.
2. Technology Solutions – The company provides a wide range of technology solutions, including digital transformation, cloud services, cybersecurity, and data analytics.


1. Sales Team – Accenture utilizes a dedicated sales team to reach out to potential clients and promote its services.
2. Digital Marketing – The company leverages digital marketing channels such as social media, email campaigns, and online advertising to generate leads and engage with customers.

Customer Relationships:

1. Personalized Consulting – Accenture maintains personalized relationships with its clients, understanding their needs and providing tailored consulting solutions.
2. Ongoing Support – The company offers ongoing support to ensure that its clients derive long-term value from its services.

Revenue Streams:

1. Consulting Fees – Accenture generates revenue through consulting fees charged to its clients for strategic and technology consulting services.
2. Technology Implementation – The company also earns revenue from technology implementation projects for clients.

Key Resources:

1. Skilled Workforce – Accenture’s key resource is its highly skilled and experienced workforce, including consultants, technologists, and industry experts.
2. Technology Infrastructure – The company relies on advanced technology infrastructure to deliver its services effectively.

Key Activities:

1. Consulting Services – Accenture’s primary activity is to provide consulting services, including strategy development, operational improvement, and technology implementation.
2. Innovation and R&D – The company invests in innovation and research to stay ahead of industry trends and technology advancements.

Key Partners:

1. Technology Partners – Accenture collaborates with leading technology providers such as Microsoft, Oracle, and SAP to deliver cutting-edge solutions to its clients.
2. Industry Partners – The company works with industry-specific partners to leverage domain expertise and expand its service offerings.

Cost Structure:

1. Workforce Expenses – The largest portion of Accenture’s costs is attributed to employee salaries, benefits, and training.
2. Technology Investments – The company incurs significant costs in maintaining and upgrading its technology infrastructure to support its operations and service delivery.

Accenture’s Competitors

Accenture plc faces tough competition in the global consulting and technology services market. Some of its top competitors include:

1. IBM: With a wide range of consulting and technology services, IBM is a formidable competitor for Accenture.

2. Deloitte: Deloitte offers a range of consulting services, including technology and strategy, making it a strong competitor in the market.

3. Capgemini: A global leader in consulting, technology services and digital transformation, Capgemini competes with Accenture across various industry sectors.

4. PricewaterhouseCoopers (PwC): PwC offers consulting and professional services, providing stiff competition to Accenture in the consulting and technology industry.

5. Ernst & Young (EY): EY offers a diverse range of consulting and advisory services, making it one of the top competitors for Accenture.

Accenture SWOT Analysis


1. Strong global presence with operations in over 200 cities across the world
2. Diverse range of services including consulting, strategy, and digital technology
3. Excellent reputation for delivering high-quality solutions to clients
4. Robust financial performance with consistent revenue growth


1. Reliance on a small number of key clients for a significant portion of revenue
2. Limited presence in certain emerging markets
3. High competition in the consulting and technology industry


1. Growing demand for digital transformation and technology solutions
2. Expansion into new markets through strategic partnerships and acquisitions
3. Increasing need for cybersecurity and data analytics services


1. Potential economic downturn affecting client spending on consulting services
2. Rapid technological advancements leading to potential disruption in the industry
3. Increasing competition from smaller, specialized consulting firms and technology companies

Concluding Analysis

In sum, Accenture plc’s business model serves as a prime example of adaptability and innovation in the ever-evolving landscape of technology and consulting services. The company’s emphasis on digital transformation, cloud services, and sustainability initiatives has positioned it as a leader in its industry. As an analyst, I am optimistic about the future of Accenture plc. With its strong track record of success and its commitment to continued growth and advancement, I believe the company is well-equipped to navigate the challenges and seize the opportunities of the future. I am confident that Accenture plc will continue to thrive and remain a key player in the global business arena.

Additional Resources

To keep learning and advancing your career, we highly recommend these additional resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

9 Biggest IPOs of All Time

List of Fortune 500 Companies in 2023

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